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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

SEO, email marketing, Facebook advertising). How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Activation.

Retention 113
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105
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Is Your Startup Tracking the Right Metrics?

Up and Running

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. In terms of pre-purchase, traffic and content metrics. In terms of driving traffic in the pre-purchase funnel, you will want to separate your funnel between paid traffic and SEO traffic.

Metrics 84
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How Employee Experience Shapes Brand Perception

Duct Tape Marketing

Or SEO optimization. So if your frontline team doesn't have what they need, it shows itself in those experience metrics on the customer side. We looked at net promoter scores, CSAT scores, attrition rates, right? Best places to work, you know, Glassdoor ratings, great place to work ratings, like whatever it was, right?

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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106
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A Complete Guide to Marketing ROI Tracking

Up and Running

You can further “educate” your Google Analytics metrics by using UTM parameters on your links. This is how this looks: Knowing which particular keyword drove a conversion can be extremely useful to filter out bad keywords, or to optimize for these keywords in your SEO plans (this is how we did it). Bringing it all together.