ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Do your keywords match what people are typing in the search box ? Having Broad and Modified Broad keywords increases your odds of Google interpreting your keyword as a match to someone’s query.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

FEBRUARY 9, 2017

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Through single keyword ad groups, a little-known tactic that smart marketers are using to maximize their PPC spend. Step 3: All Match Types.

PPC 48

PPC Matching Algorithm Clickthrough 48

ConversionXL

FEBRUARY 5, 2013

Did the ad copy match the landing page copy? In the report below we see that Google AdWords is rocking our world in terms revenue and conversion rate (we don’t see the cost here, but can do the calculations easily). As soon as the client changed the ad to match the landing page copy, conversions shot up. Click to enlarge).

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? But is one better than the other? via Conversioner).

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

SEPTEMBER 24, 2020

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. It got attention (and probably some clicks), but at what cost? Finding your target market for PPC and display ads. But it also costs double to get those conversions. Don’t approach PPC with a “set it and forget it” attitude.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Even with a limited budget, this ad was able to win an advertising award , massively increase job inquires for the Australian Airforce, and reduce the average cost per enlistment.

Software Review 116

Software Review PPC Analytics Search 116