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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

This isn’t just about offering your customers a break on price, however. This is about creating unique, interesting promotions to attract new customers and retain existing ones. Think about creating add-on discounts to incentivize customers to spend a certain amount of money. Create product samples.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

This isn’t just about offering your customers a break on price, however. This is about creating unique, interesting promotions to attract new customers and retain existing ones. Think about creating add-on discounts to incentivize customers to spend a certain amount of money. Create product samples.

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How Businesses Can Successfully Brand Themselves On Social Media

YoungUpstarts

Right now there are opportunities for companies that want to make their presence visible, to reach customers in a different way and for customers who expect better service for their money. It’s far more complicated right now to keep a bad experience from hurting your business, viral marketing can fire back.

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How to Optimize Videos for Conversions

ConversionXL

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users. You’ve been hearing about video for years now, but it’s still relatively uncharted. The State of Video in 2016.

Video 48
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Finding your One Metric That Matters

leananalyticsbook.com

This is the typical transaction funnel that anyone who’s used web analytics is familiar with. Each of these represents a degree of collaboration by a user, and each segment represents a different lifetime customer value. Media is about time on page, pages per visit, and clickthrough rates.

Metrics 58
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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

In a study , 55% marketers stated ‘improving customer engagement’ as one of the top priorities of content marketing programs. To track your progress towards this goal of customer engagement, it’s important to monitor these following metrics – 2.1 Pro Tip – Higher clickthroughs are a definite sign of engagement.

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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

month” The 3 Levels of CRO: 1) Customer Journey 2) Hypothesis 3) Testing. Do you know your customers’ internal triggers? Gravity (customer’s initial motivation). Talia Wolf: How to Create Landing Pages That Address the Emotional Needs of Customers. People hate popups, but they increase conversions.