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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

This combined with other research and sentiment found throughout this article, leads me to believe that autoresponder campaigns should be a long, continual process, designed to consistently provide value, regardless to where your prospect is in their lifecycle. Identifying The Starting Point of Your Auto-Responder Campaigns.

Campaign 130
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way. Once a company has a lead, they may execute a “ communication sequence ” to compel the lead to buy something or give more information incrementally. No two tools track exactly the same way.

Analytics 113
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4 Cases Where Short Home Pages Outperformed Long Home Pages

ConversionXL

Our goal here was to get more people to take a tour of their service (text message marketing software) and get to the pricing page. DesignBoost is like Codeschool for designers. Their have online courses that teach you to design kickass mobile apps, landing pages and more in Photoshop. Case #2: DesignBoost. Why is that.

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53 Ways to Increase Conversion Rate

ConversionXL

Design a clear user flow. Add reviews to your site. Figleaves improved their conversion rate by more than 35% by adding reviews to their website. Code Monkeyism got 43% more downloads from the page with the 3D image version. Don’t cut too much – insufficient information is a conversion killer.

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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

Of course, there’s also another fundamental difference: AdWords targets users actively looking for information while Facebook targets people based primarily on their interests. An ad is only useful to a user if the landing page it leads to helps them find the information they’re looking for. via Inbound.org). via YouTube).

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How to Optimize Videos for Conversions

ConversionXL

Revue is a tool designed to help create email digest newsletters. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Second, you can capture information (name, email, etc.) Submit their email for more information, a discount, a free trial, etc. Example: Revue.

Video 48
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

The Australian Air Force ran a banner ad on an Australian IT news website with a clever incentive to click: Upon inspecting the source code, visitors would find the following: Even with a limited budget, this ad won an advertising award, massively increased job inquires for the Australian Air Force, and reduced the average cost per enlistment.