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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

The Australian Air Force ran a banner ad on an Australian IT news website with a clever incentive to click: Upon inspecting the source code, visitors would find the following: Even with a limited budget, this ad won an advertising award, massively increased job inquires for the Australian Air Force, and reduced the average cost per enlistment.

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4 Cases Where Short Home Pages Outperformed Long Home Pages

ConversionXL

Our goal here was to get more people to take a tour of their service (text message marketing software) and get to the pricing page. DesignBoost is like Codeschool for designers. Their have online courses that teach you to design kickass mobile apps, landing pages and more in Photoshop. Case #2: DesignBoost. Why is that.

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Top 20 A/B Ecommerce Test Ideas

ConversionXL

Test idea #3: Prominent contact information. Along with their fanatical customer support, they’ve always featured their number prominently on their site: Test idea #4: Prominent free shipping information. Track the effectiveness of those emails (open, clickthrough and conversion rates). It’s a trust thing.

eCommerce 133
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53 Ways to Increase Conversion Rate

ConversionXL

Design a clear user flow. Add reviews to your site. Figleaves improved their conversion rate by more than 35% by adding reviews to their website. Code Monkeyism got 43% more downloads from the page with the 3D image version. Don’t cut too much – insufficient information is a conversion killer.

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way. Once a company has a lead, they may execute a “ communication sequence ” to compel the lead to buy something or give more information incrementally. No two tools track exactly the same way.

Analytics 113
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16 eCommerce A/B Test Ideas Backed by UX Research

ConversionXL

The role of product copy is to give buyers enough information, so they could convince themselves this is the right product for them. Track the effectiveness of those emails (open, clickthrough and conversion rates). There are also several add-on software providers out there that can do this. Display reviews more prominently.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

It is important you realize that we’re not talking about what happens after they click, or how to capture their information, or how we hold their attention after they click. Upon inspecting the source code, visitors would find the following. The Australian Air Force ran the above banner ad on an Australian IT news website.