Remove Clickthrough Remove Distribution Remove eCommerce Remove Metrics
article thumbnail

The Definitive Guide to Video Prospecting

ConversionXL

If you’re running a fashion eCommerce store for example, you’ll want to know: Does your offer attract more men or women? What is the age distribution of your female demographic? What is the age distribution of your male demographic? The first metric is video views. Which regions/countries do your visitors come from?

Video 141
article thumbnail

Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

This is because these are very unique products compared to the other Focus and Fit models, due to electric vehicles having more limited distribution, and a highly unique list of selling points that deserve to be focused on separately. Themes Improve Quality Score and Ad Rank Metrics.

PPC 114
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. Does the funnel begin on the clickthrough to the site?

Analytics 113
article thumbnail

Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. 7 Ways that Predictive Analytics Is Transforming Ecommerce. category page for website reviews); Related to ecommerce or design (3. high converting ecommerce site; 4. Image source ).

article thumbnail

Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. Related to eCommerce or Design (3. high converting ecommerce site. Recommended Reading: How to Analyze Your Facebook Metrics To Improve Your Marketing.