Remove Clickthrough Remove Information Remove Sales Remove Software Review
article thumbnail

Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

By the time you’re done with this article, I guarantee you’ll be thinking more strategically about Autoresponders, and ready to create content that’ll help you automate trust building exercises, shares, and sales. Disclaimer: This is provided you’re making sales. Sales email after 4-5 emails.

Campaign 130
article thumbnail

5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way. The key in understanding leads with digital analytics often starts by using campaign codes.

Analytics 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Cases Where Short Home Pages Outperformed Long Home Pages

ConversionXL

Our goal here was to get more people to take a tour of their service (text message marketing software) and get to the pricing page. Secondary goal is a clickthrough to the Courses page, so people would find a course of interest. Pipedrive is a sales pipeline management tool, a kind of a CRM. Case #2: DesignBoost. Why is that.

article thumbnail

53 Ways to Increase Conversion Rate

ConversionXL

Add reviews to your site. Figleaves improved their conversion rate by more than 35% by adding reviews to their website. Petco.com increased sales by 8.83% after adding the Hacker Safe seal to their site. Code Monkeyism got 43% more downloads from the page with the 3D image version. Don’t ask for the sale too soon.

article thumbnail

Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

Of course, there’s also another fundamental difference: AdWords targets users actively looking for information while Facebook targets people based primarily on their interests. An ad is only useful to a user if the landing page it leads to helps them find the information they’re looking for. via Inbound.org). via YouTube).

PPC 48
article thumbnail

How to Optimize Videos for Conversions

ConversionXL

Using video demos on product pages increased Zappos’ sales by up to 30%. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Second, you can capture information (name, email, etc.) Submit their email for more information, a discount, a free trial, etc. via a form.

Video 48
article thumbnail

Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Recommended reading: It’s Not a Conversion Problem, It’s a Customer Development Problem How to Structure (and get the most out of) Customer Development Interviews How To Identify Your Target Market & Make More Sales Personas. You want clicks from people who are will move through your sales funnel with the least amount of friction.