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The Evolution of THE STARTUP WAY Cover

Startup Lessons Learned

While both are essential concepts to the book, the chevron was a clearer departure from The Lean Startup circle. Once we decided to focus on the chevron shape, I started playing with the color scheme -- some variations on The Lean Startup scheme and some total departures.

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Finding your One Metric That Matters

leananalyticsbook.com

Lean Analytics Book. Media is about time on page, pages per visit, and clickthrough rates. Developers , prioritizing features and making experimental validation part of the “Lean QA” process. Next post → Pingback: Finding your One Metric That Matters | Lean Analytics Book | Business Design Innovation | Scoop.it.

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Small Business Marketing Tip: Send Email Campaigns At Night To Increase Revenue

crowdSPRING Blog

A few months ago, we highlighted the best times and days to send email for opens and clickthroughs. Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns. business Lean business practices Marketing and branding email marketing newsletters sales small business smallbiz'

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How to start making sense of your data

Version One Ventures

Now, consider rephrasing the question above into a hypothesis: “ Our best clickthrough rate is on Fridays in New York City.” In reality, you may actually prefer a non-normal distribution – either behavior that leans toward one action over the other (skewness) or is more or less common than the other (kurtosis).

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The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

You’ll lean into tactics that resonated with your audience and ditch those less-successful approaches. Google Ads allows you to track performance for each individual ad campaign, so you can see things like impressions and clickthrough rate. And it provides insight into exactly how each campaign performs.

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Important KPIs for Each Phase of the Customer Journey

Duct Tape Marketing

You can find ways to lean into the tactics that are working and eliminate the less effective elements of your strategy. Once you find the metrics that can help you understand your business’s effectiveness in guiding the journey at each stage, you can begin to make changes to your existing approach.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

This kind of metadata can really boost clickthroughs to your site. For example, marking up an article with the correct information can mean its search result includes not just the title, but the author’s name, a star rating, category, and more. Schema.org has a lot of Information on how to set up a schema document for your site.