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Finding your One Metric That Matters

leananalyticsbook.com

Communicating this focus to your employees, investors, and even the media will really help you concentrate your efforts. For online businesses, most of them are transactional, collaborative, SaaS-based, media, game, or app-centric. Media is about time on page, pages per visit, and clickthrough rates. I’ll explain.

Metrics 58
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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

Everything I’ve found indicates that these heavy pitch oriented autoresponders lead to higher spam complaints, unsubscribes, and negative brand mentions through social media. From here, determine a lead magnet that would best match the intent of the page. Your offer hasn’t quite matched up with their immediate needs.

Campaign 130
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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

It all depends on the targets you’re trying to achieve, which of course will be the foundation of your optimization process, because only after you’ve defined them will you be able to compare your campaign/ad group/keyword/ad to them and see if there’s a match.” (via If it’s broad, pause it and add it with a more restrictive match type.

PPC 48
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How to Optimize Videos for Conversions

ConversionXL

Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. In some cases, you might have an entire marketing campaign to go along with your video. Example: Vidyard. via a form.

Video 48
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Considering that the “ad” was hidden in the source code of the page, it spoke exclusively to the target market—nobody else could see it! A data-driven approach to social media marketing. website reviews; 5. Image source ).

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Upon inspecting the source code, visitors would find the following. Using A Data Driven Approach To Social Media Marketing. website reviews, 5. category page for website reviews).