How to Optimize a Site Without a Clear Online Conversion
ConversionXL
NOVEMBER 22, 2016
But at least if you’re working on an eCommerce site, you have clear metrics to hit. But many times, they’re dealing with non-financial metrics or competing online goals. The company’s chief operating officer complained, “There’s no way I can manage my business with this many measures. It’s a pretty different ballgame.
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