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Profit Per Impression - The Most Important Number in Your Business

Growthink Blog

Your competitor was selling a $500 widget, and the average purchaser bought 1.5 Your competitor's profit margin on each widget is 30%. Here's a summary of your competitors KPIs: 1% Response Rate 35% Conversion Rate $500 price per widget 1.5 Except, let's assume that you still charged the same $500 per widget.

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Pragmatism with Flavor

TechEmpower

Focusing on the metrics that ultimately drive the business, often the bottom line, has provided a reality check, a counter-weight to the desire to consume all new technologies. Does it help our clients sell more widgets or deliver with fewer headaches? It's a fun and funny business to be in. Not to downplay developer happiness.

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Lean Analytics: The Best Numbers for Non-Tech Companies

Startup Lessons Learned

It provides a basic introduction to analytics as they apply to Lean Startup, including sections on what metrics to use and how to interpret them. For instance, Ben lists out the worst of the “vanity metrics,” a term that describes appealing but meaningless or misleading numbers. Alistair: There are plenty. Consider a restaurant.

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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. Revamp Mobile Metrics to Combat Moneyball.

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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

Please click on the above image for a higher resolution version , including all the other metrics.]. I love the data you saw in the very first screenshot, and I absolutely love this… [Please click on the above image for a higher resolution version , including all the other metrics.]. vendors and operating systems.

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Looking for investors? Here’s how to value your startup

The Next Web

Related to the above is the industry in which you operate. A next generation biotech business would get priced at a higher valuation than yet another family diner or widget manufacturer. If there are no earnings yet, with your business plowing profits into long term growth, then revenue multiples or some other metric would be used.

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How to Optimize a Site Without a Clear Online Conversion

ConversionXL

But at least if you’re working on an eCommerce site, you have clear metrics to hit. But many times, they’re dealing with non-financial metrics or competing online goals. The company’s chief operating officer complained, “There’s no way I can manage my business with this many measures. It’s a pretty different ballgame.