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9 Things to Know About Influencing Purchasing Decisions

ConversionXL

Even though social media and internet rule, customers make purchase decisions using a combination of old media, new media, and old-fashioned conversations with friends and family. Does social media have an impact on purchasing decisions? Social media links have an influence.

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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Social games overflow out of Facebook. While the amount of social gaming on other social networks, especially the Asian networks, has significantly increased over the course of the year, the vast majority of social gaming still takes place on Facebook. Real time web usage outpaces business models.

Internet 110
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

You may want to bring this data in by integrating with your Ad Server, social network, DMP, or D3P. Does the funnel begin on the clickthrough to the site? For example, the keyword search, the advertising campaign, the social media referral… Aren’t these part of your conversion story?

Analytics 113
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. A data-driven approach to social media marketing. When it comes to social media , the first thing you need to figure out is where your ideal customer is “hanging out” and to whom they’re connected. Image source ).

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Using A Data Driven Approach To Social Media Marketing. Secondly, please realize that there is a whole world to “social media” that exists outside of Facebook Pages, or branded Twitter accounts.