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Actionable SEO Tactics for B2B Startups

Austin Startup

It also appears at the top of your web browser in the tab, as well as in social networks when users share content. As seen in the screenshot above, the title tag appears as the blue (purple if you’ve previously clicked on the search result) text in the SERP (search engine results page).

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9 Things to Know About Influencing Purchasing Decisions

ConversionXL

Their research showed that social media rarely leads directly to purchases online — data indicates that less than 2% of orders were the result of shoppers coming from a social network. The report found email and search advertising were much more effective vehicles for turning browsers into buyers.

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How to win with marketplaces: The three success factors

The Next Web

This is similar to the critical mass of users that is needed on a social network for users to find value in the network. When listings are served instead, as a feed, the clickthrough per session can serve as a proxy as well. The efficiency of discovery and matching is critical to a marketplace’s success.

Curation 128
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

You may want to bring this data in by integrating with your Ad Server, social network, DMP, or D3P. Does the funnel begin on the clickthrough to the site? They could even include the device target (mobile vs tablet vs site) or the size and format of the ad. And even if it is valid, when do you begin measuring it?

Analytics 113
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Recommended reading: Increase Your Website Traffic & Engagement With Twitter Cards 15 Ways To Increase The Clickthrough Rates On Your Tweets. Other social networks. These techniques on Twitter help you do that.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

Assuming you have some people that aren’t your friends and family connected to your social media accounts, there are analytic dashboards (for the major social networks anyways) that show you how each piece of content performed. 15 Ways To Increase The Clickthrough Rates On Your Tweets. Other Social Networks.

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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Social games overflow out of Facebook. While the amount of social gaming on other social networks, especially the Asian networks, has significantly increased over the course of the year, the vast majority of social gaming still takes place on Facebook. Direct Response Advertising becomes ever more efficient.

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