Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

NOVEMBER 7, 2008

Even more importantly, you can start to experiment with feature set, positioning, and marketing - all without building a product. Use Google Optimizer to try different landing pages (even radically different landing pages) to see if any particular way of talking about your product makes a difference to your conversion rates.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

OCTOBER 23, 2013

In the Udemy course, Alistair and Ben expand these basics into a description of how to create empathy, stickiness, virality, revenue, and scale. Stickiness, Ben and Alistair say, is where people move on too quickly--they don’t make sure they really have a product that has the right features and functionality to meet their customers’ needs.

Analytics 167

Analytics Lean Widget Metrics 167

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). This gets me into trouble, because it conjures up for some the idea that product development is simply a rote mechanical exercise of linear optimization. In traditional marketing there are three main objectives.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

VC Cafe

SEPTEMBER 10, 2010

Others would go even further and say it is better to launch half a product than a half-assed product. The Four Steps to the Epiphany (highly recommended book by Steve Blank) preaches for customer development before product development, advocating a quick launch with a minimal feature set rather than a full fledged product offering.

Lean 120

Lean Customer Development Audience Viral 120

ConversionXL

APRIL 3, 2018

#CXLLive speaker @HanaAbaza talking change and driving growth thru better marketing @Shopify #digitalmarketing #betterleadgen pic.twitter.com/mZhn60TUW2. Marketing can polish a turd. Positioning isn’t something marketing makes up, it’s something marketing uncovers. There are low-hanging fruits everywhere.

Retention 106

Retention Artificial Inteligence Channel Email 106

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. Synthetic notifications.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at some examples: In a traditional business, customers pay money for a physical artifact (a product) or a service. Companies use that money to market the product or service to more customers. As soon as possible!&#

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

JANUARY 11, 2009

If you ask an expert in Facebook apps to come help build yours, youll usually hear the same advice: build your app for virality. Thats sensible advice; most people who have made a business on Facebook rely on the viral driver of growth. If you have a virally-growing app, you dont need the extra installs.

San Francisco 68

San Francisco Social Network Lean Continuous Deployment 68

Startup Lessons Learned

JANUARY 27, 2009

At a high level, anything that drives virality should be free. To take your specific example about virality - why do we want to have more users sign up? Is it that they act as free advertising for our premium product? January 28, 2009 1:54 AM startupcfo said. Thanks for adding to the discussion on freemium these days.

San Francisco 148

San Francisco Lean Continuous Deployment DC 148

Up and Running

MAY 23, 2016

Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. A description of the problem you’re solving for your customers, and your solution to the problem, which is usually your product or service. How to Do Market Research.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Lessons Learned

SEPTEMBER 18, 2008

This is what brand marketers and consumer packaged goods companies have been studying and refining for years: how to win the battle in your mind before you ever set foot in the store. On Facebook, viral distribution has proved decisive. If everyone I know is using a specific product, in most markets thats a heavy influence.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If your app has strong word-of-mouth or viral components, your retention drives new acquisition, and its not so important to have good placement in the store. Labels: iPhone , search engine marketing 3comments: Th.Khangs said.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

MARCH 24, 2009

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. Heres why I dont think engagement loops are that helpful: unlike viral loops, its not bad if its not self-sustaining.

Metrics 88

Metrics San Francisco Lean Viral 88

Startup Lessons Learned

APRIL 7, 2010

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. In fact, the curse of product development is that sometimes small things make a huge difference and sometimes huge things make no difference. Hell no, “fire that customer!

San Francisco 154

San Francisco Lean Metrics Design 154

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Product launch) In todays world, there is no reason you have to do these two things at the same time. If the viral coefficient is 0.9,

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

OCTOBER 11, 2009

But they require coordination across departments – engineering, marketing, customers service. Teams that work this way are more productive, as long as productivity is measured by their ability to create customer value (and not just stay busy). Everyone understands the results. Everyone understands the results.

San Francisco 133

San Francisco Lean Metrics Continuous Deployment 133

mashable.com

SEPTEMBER 12, 2011

After all, high-quality open source software is free, the cloud makes computer power far less expensive, and anyone with an Internet connection can learn Ruby and CSS. And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. Sign in with Facebook or Twitter to get started!

Startup 79

Startup Social Media RSS Social Network 79

Startup Lessons Learned

SEPTEMBER 29, 2008

Either way, you would have been better off focusing your split-test on high level metrics that measure how much customers like your product as a whole. Doing so will both make our product better for our current customer, and provide compelling, statistical evidence of its effectiveness when it comes to marketing. Very exciting.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

DECEMBER 7, 2008

Even if, in a previous life, you were a world expert in some functional specialty, like in-depth market research or scalable systems design, the compressed timeline of a startup makes it irrelevant. At the end of the day, the product development team of a startup (large or small) is a service organization.

Software Review 94

Software Review Technical Review Part-Time VPE San Francisco 94

Startup Lessons Learned

DECEMBER 8, 2008

Take a look and let me know what you think. Expo New York New York, NY Nov 19 The Lean Startup at MIT Boston, MA Nov 20 Lunch workshop at Dogpatch Labs Boston, MA Dec 17 Lean Startup Cohort program begins San Francisco, CA KISSmetrics KISSmetrics is loading.

Software Review 136

Software Review San Francisco Lean Continuous Deployment 136

Startup Lessons Learned

DECEMBER 30, 2008

Similar mechanisms are at work in the stock market, Google PageRank , and guessing an oxs weight at the state fair. Remove any of these essential ingredients, and you can find examples of groups gone bad: the Bay of Pigs invasion fiasco , market bubbles, and pretty much every one of Dilbert s team meetings. Anyway, back to fit.

San Francisco 83

San Francisco Lean Continuous Deployment DC 83

Startup Lessons Learned

DECEMBER 6, 2008

When youve mastered that, consider adding operations, customer service, marketing, product management, business development - the idea is that when the team needs to get approval or support from another department, they already have an "insider" who can make it happen. Take a look and let me know what you think.

San Francisco 74

San Francisco SCRUM Lean Continuous Deployment 74

Startup Lessons Learned

SEPTEMBER 13, 2010

Is the company growing because of an amazing viral loop paired with a strong engagement loop? Most of the article is about the features – new and old – of the product. Isn’t it equally possible that this company is spending more money on advertising or marketing than it’s competitors? But is that true?

San Francisco 154

San Francisco Metrics Lean PR 154

www.quora.com

JANUARY 16, 2011

get someone who can code fast and prototype young or old - getting to validation and in market is top priority. I've seen the best & most senior developers mentally masturbate over specs while the competition blew past them. Knowledge of the market , your desired positioning , strategy to get there. Scale comes later.

Developer 42

Developer Technical Review Cofounder Technical Cofounder 42

mashable.com

MAY 24, 2011

May 23, 2011 by Christina Warren 20 Share on Tumblr email share Share on Tumblr email share The Mobile App Trends Series is supported by Sourcebits , a leading product developer for mobile platforms. Sourcebits offers design and development services for iOS, Android, Mobile and Web platforms. ); // Welcome to Mashable!

Mobile 90

Mobile Web Social Media Software Review 90

Startup Lessons Learned

DECEMBER 7, 2008

Take a look and let me know what you think. Expo New York New York, NY Nov 19 The Lean Startup at MIT Boston, MA Nov 20 Lunch workshop at Dogpatch Labs Boston, MA Dec 17 Lean Startup Cohort program begins San Francisco, CA KISSmetrics KISSmetrics is loading.

San Francisco 132

San Francisco Lean Continuous Deployment DC 132