Coder Customer Development PR Product Development 
Both Sides of the Table
NOVEMBER 1, 2009
I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole Customer Development processes / Lean Startup movements also popularized by people like Eric Ries. They had decided to take a Digg style approach to product development. Back then it seemed foreign.
Startup Lessons Learned
OCTOBER 7, 2008
The App Store is a channel for customer acquisition. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. Acqusition competition is how new apps get new customers. Dont do PR upfront, dont put out a press release.
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ConversionXL
FEBRUARY 9, 2016
In the article, Andrew describes growth hackers as a cross between marketers and coders. September, 2012 – Andrew Chen, who currently does growth at Uber , writes You don’t need a growth hacker , which encourages companies to really consider whether they have product-market fit before hiring a growth hacker.
techcrunch.com
OCTOBER 23, 2010
Also, for the full time coder, you may violate your employee contract especially in the area of non-competes or just plain piss off your boss when he finds out how much time you have been putting into a side project when deadlines were looming. The above would make sense if one is unable to afford or obtain coders period.
Startup Lessons Learned
SEPTEMBER 11, 2009
I agree that listening and communicating is a key to success, but customer development can only do so much. Have you personally visited the Content Creator forums and read through the PR thread? When new changes roll out that aren't anticipated or expected - like the whole PR deal that became a PR mess - people PANIC.
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