VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. like/+1/follow?

API 167

API Viral Startup Retention 167

Startup Lessons Learned

OCTOBER 7, 2008

I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Retention competition is how you get people to come back to your app. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

ConversionXL

FEBRUARY 9, 2016

.” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K In the article, Andrew describes growth hackers as a cross between marketers and coders. This means users love it, that there’s lots of retention and engagement, even at small numbers. ” Creativity.

Retention 48

Retention Metrics Acquisition Conversion 48

blog.expensify.com

APRIL 24, 2012

But my coders will beat up your coders, any day of the week. No offense, but I honestly think you have no idea what you’re talking about, and your irrational language biases are probably making you lose some really good coders. ” So, essentially you want redneck coders that will kill it and grill it.

Java 107

Java PHP Software Review Coder 107