VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

blog.expensify.com

APRIL 24, 2012

But my coders will beat up your coders, any day of the week. No offense, but I honestly think you have no idea what you’re talking about, and your irrational language biases are probably making you lose some really good coders. ” So, essentially you want redneck coders that will kill it and grill it.

Java 107

Java PHP Software Review Coder 107

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. 10) Metrics.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Startup Lessons Learned

OCTOBER 7, 2008

I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. Retention competition is how you get people to come back to your app. If your app has incredibly strong retention, you will probably do very well with the current PR/new app system of acquisition.

San Francisco 68

San Francisco Lean Retention SEM 68

ConversionXL

FEBRUARY 9, 2016

In the article, Andrew describes growth hackers as a cross between marketers and coders. This means users love it, that there’s lots of retention and engagement, even at small numbers. Without metrics or data, a growth hacker can feel out of place and uncomfortably exposed. ” Creativity.

Retention 48

Retention Metrics Acquisition Conversion 48