A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

Listen to this episode if you want to hear about a founder who has a product and users and paying customers … and is trying to figure out how to take his company to the next level and grow faster. Jason: Yeah, one percent conversion rate is pretty normal. That’s why we’re having this conversation.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Steve Blank

JUNE 25, 2009

They couldn’t keep up with the fast product development times that were enabled by using standard microprocessors. So their management teams were insisting that they OEM (buy from someone else) these products. The Customer is a Genius Then instead of talking about our products he segued the conversation into their products.

Technology 138

Technology Silicon Valley Fractional VPE Part-Time VPE 138

Startup Lessons Learned

JUNE 2, 2010

The Five Whys for Start-Ups - The Conversation - Harvard Business Review Root cause analysis and preventive maintenance are concepts we expect to see in a factory setting. And yet the key to startup speed is to maintain a disciplined approach to testing and evaluating new products, features, and ideas.

Technical Review 132

Technical Review San Francisco Lean Continuous Deployment 132

Startup Lessons Learned

NOVEMBER 7, 2008

Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. If youre worried about disappointing some potential customers - dont be. Measure conversion rates. What is customer development?

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

APRIL 14, 2009

It should be even more important to the founders themselves, because it demonstrates that their business hypothesis is grounded in reality. Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. In fact, this company hasn’t shipped any new products in months.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

JUNE 22, 2009

Each has its own iterative process: customer development and agile development respectively. Some startups fail because the founders cant have this conversation - they either blow up when they try, or they fail to change because they are afraid of conflict. And how do you pick a new direction?

San Francisco 167

San Francisco Lean Continuous Deployment Agile 167

Startup Lessons Learned

JULY 3, 2009

The same has been true of an unfortunate number of startups, they manage to generate a lot of hype, raise a lot of money, and sometimes make some of their investors, employees, or founders rich. bigs : @ericries says Stealth dev is a (undesirable, failure-presaging) customer-free zone. Use some customer development to find out.

Lean 60

Lean San Francisco Continuous Deployment Cofounder 60

Up and Running

MAY 23, 2016

“If you can fix a problem for someone and do it better, quicker, and/or cheaper than your competitor, you’re off to a good start.” – Gabriel Kuperman, founder and CEO of CuePin. We created UpKeep to fill this void—a cloud-based solution that was affordable for any size business.” – Ryan Chan, founder of UpKeep.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Lessons Learned

JANUARY 7, 2010

Id be honored to have you join the conversation. The Conversation - Harvard Business Review For most of us, the phrase management science conjures up a decidedly non-entrepreneurial image, and for good reason. Read the rest at The Conversation - Harvard Business Review. Id be honored to have you join the conversation.

San Francisco 119

San Francisco Management Continuous Deployment Lean 119

Startup Lessons Learned

SEPTEMBER 15, 2008

I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customer development process. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. But where do those ideas come from in the first place?

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Instead, we try to accelerate with respect to validated learning about customers. There are often counter-intuitive changes in customer behavior that depend on little details.

San Francisco 154

San Francisco Lean Metrics Design 154

Startup Lessons Learned

OCTOBER 6, 2008

Lessons Learned by Eric Ries Monday, October 6, 2008 When NOT to listen to your users; when NOT to rely on split-tests There are three legs to the lean startup concept: agile product development , low-cost (fast to market) platforms , and rapid-iteration customer development. I think Drucker said it best.

San Francisco 128

San Francisco Lean Continuous Deployment Agile 128

Startup Lessons Learned

MAY 31, 2010

I am grateful to everyone who helped make this event a success, especially my co-organizers Charles Hudson and David Sachs. When I first encountered customer development , it was considered pure lunacy by mainstream entrepreneurs and VCs. All video from the conference is available for free at Justin.tv

San Francisco 133

San Francisco Lean Technical Review Software Review 133

Startup Lessons Learned

SEPTEMBER 13, 2008

And then we would use that simple analytics system I mentioned to monitor the conversion rates of customers from each campaign. Those rates gave us a map that told us a lot about our customers; insights that proved stable even when the company grew orders of magnitude bigger. Seth Godin: How often should you publish?

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Startup Lessons Learned

MARCH 29, 2010

Weve gone from total obscurity to something people are beginning to misunderstand and even co-opt. I believe it means were achieving product/market fit for a set of ideas. The way forward requires getting everyone together in a room, and having a conversation about where were headed. Congratulations. Congratulations.

San Francisco 120

San Francisco Lean Continuous Deployment DC 120

Startup Lessons Learned

JULY 29, 2009

Startups especially can benefit by using technical debt to experiment, invest in process, and increase their product development leverage. The biggest source of waste in new product development is building something that nobody wants. Leverage product development with open source and third parties.

Technical Review 168

Technical Review Software Review San Francisco Lean 168

Startup Lessons Learned

JANUARY 15, 2010

Two Ways to Hold Entrepreneurs Accountable - The Conversation - Harvard Business Review Way back when the money was doled out, the team made a compelling pitch about the large market that was going to adopt their new innovative product or service. Leave a comment or reply to someone else. Fostering that dialog is important.

Hockey Stick 105

Hockey Stick San Francisco Entrepreneur Lean 105

Startup Lessons Learned

MARCH 17, 2009

Im excited that well get more than the usual few minutes of Q&A, so come with a healthy appetite for conversation. If you or your company is interested in sponsoring someone with a scholarship to travel to the expo and contribute to the conversation, please leave a comment or let me know. You heard me right.

Lean 76

Lean San Francisco Web Continuous Deployment 76

Startup Lessons Learned

AUGUST 8, 2009

When it becomes possible to build products "live" with customers, the cycle time changes and design becomes a much more dynamic process. We still struggle to create Firm software that is defect-free, and it still requires customer insight (and maybe some customer development) to discover what will Delight.

Software Review 87

Software Review Design Software San Francisco 87

Startup Lessons Learned

SEPTEMBER 18, 2014

Bob and his co-author, Huggy Rao, are hosting a free online class this fall, Scaling Up Your Venture Without Screwing Up. The first three webcasts start rolling out next week, and we’re keeping our popular format, featuring a meaty conversation between experts, followed by substantial live Q&A with attendees. September 25, 10a PT.

Lean 165

Lean San Francisco Cofounder Hosting 165

Startup Lessons Learned

DECEMBER 16, 2009

Conversion optimization is a form of kaizen. Conversion optimization is a form of kaizen. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? I havent seen an equivalent of the systematic elimination of work-in-process inventory in Lean Startups, however.

Lean 140

Lean San Francisco Continuous Deployment Startup 140

Startup Lessons Learned

OCTOBER 28, 2008

Most important slide: about the founders In a pitch meeting, try to spend as much time as possible talking about the key questions for your pitch. If you find yourself getting asked non-key questions, try to use your answers to steer the conversation back to the key questions. who is the competition? will they fail fast?

San Francisco 128

San Francisco Lean Continuous Deployment DC 128

Startup Lessons Learned

JANUARY 28, 2009

Most of all, I encouraged them to start talking to their most passionate customers and running some big experiments based on that feedback. I thought we were having a successful conversation. Because, unless you are working in an extremely static environment, your product development team is learning and getting better all the time.

San Francisco 79

San Francisco Lean Continuous Deployment DC 79

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

techcrunch.com

OCTOBER 23, 2010

So for this first post, here’s the best advice I can give you: join an awesome founding team and get your product out the door ASAP. One of the things I do as a founder of a later stage startup is to meet with early stage entrepreneurs to help them get their companies going. Then, forget everything else, VCs included, and just build.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Startup Lessons Learned

MAY 14, 2009

The response so far has been nothing short of overwhelming, and I want to especially thank those of you who participated in the survey and customer validation exercise that helped shape this event. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? For now, Id like to ask a favor.

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

www.quora.com

JANUARY 16, 2011

Find Questions, Topics and People Add Question Add Question Non-Technical Co-Founders Co-Founders Technical Co-founders Finding Co-Founders Startups & "How Important Are Ideas?" " Web Development Startups Solo Founders I am a creative guy with a startup idea.

Developer 42

Developer Technical Review Cofounder Technical Cofounder 42

Startup Lessons Learned

JUNE 5, 2009

For example, say that your business model calls for a 4% conversion rate – as ours did initially at IMVU. After a few months of early beta at IMVU, we discovered that our actual conversion rate was about 0.4%. That’s not too surprising, because our product was pretty bad in those days.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Startup Lessons Learned

MAY 7, 2009

He summarized that conversation well, so rather than re-tread that material, Ill quote it here: One thing that I was surprised to learn was that IMVU started out with continuous deployment. They were deploying to production with every commit before they had an automated build server or extensive automated test coverage in place.

Continuous Deployment 131

Continuous Deployment San Francisco Software Review Lean 131

Startup Lessons Learned

JANUARY 19, 2009

Returning to our example of the beleaguered founder who still has the pager, before hiring an operations guy, try promoting someone from within to take on the job. If you find yourself now spending time with customers, learning and guiding the learning of your whole company, you were probably right that the pager was getting in the way.

Lean 140

Lean Hiring San Francisco Continuous Deployment 140

maplebutter.com

JANUARY 8, 2013

what are the most crucial steps to be taken by a new tech startup when outsourcing major part of the tech to IT firms or outsourcing “product development” eg new social media website project? Near shoring development with your team (ex: your team is based in Canada / India) is cool, but not outsourcing.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Startup Lessons Learned

APRIL 2, 2010

By all accounts, the conversation was a success. By all accounts, the conversation was a success. Expo. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th.

San Francisco 149

San Francisco Continuous Deployment Lean DC 149

Startup Lessons Learned

OCTOBER 23, 2013

Alistair and Ben, co-authors of the book Lean Analytics, will help you sort it out in our next webcast, Lean Analytics for Non-tech Companies. To help turn the conversation specifically to non-tech companies—the topic of our webcast this week —we asked Alistair to answer a few questions. This is confirmation bias, and it kills.

Analytics 167

Analytics Lean Widget Metrics 167

Startup Lessons Learned

SEPTEMBER 8, 2009

Beyond just those who will be hearing about the lean startup for the first time, Im expecting to shake a lot of hands and have a lot of interesting side conversations. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? I hate to say it, I'm sorry to say it, but it is the 100% truth.

DC 90

DC Washington San Francisco SBIR 90

Startup Lessons Learned

DECEMBER 6, 2008

I believe that having the whole team work from a common task list, in priority order, lets everyone feel that "all hands on deck" sense that the founders experienced in the early days of the company. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

San Francisco 74

San Francisco SCRUM Lean Continuous Deployment 74

SoCal CTO

DECEMBER 1, 2010

Equity-Only CTO and Equity-Only Developers - SoCal CTO , November 1, 2010 I had a recent email dialog with the founder of a company looking for a CTO for their startup. And I tried to evaluate the idea and figure out: What did the founder really need here? Was it a Startup Founder Developer Gap ? What went wrong?

Technical Review 175

Technical Review Technology Product CTO Hire 175

www.quora.com

JANUARY 16, 2011

Find Questions, Topics and People Add Question Add Question Team Configuration 500 Startups Guerilla Marketing Organizations Entrepreneurship Startup Founders & Entrepreneurs Startups Startup Incubators and Seed Programs Seedcamp Y Combinator TechStars Lean Startups What is the perfect startup team? Lakshman Prasad • Nov 16, 2010.

Technical Review 51

Technical Review Startup CTO Hire Cofounder 51