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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: Zumba Fitness approached Beto (my co-founder) and I with a unique problem.

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8 Keys To Maximizing Your New Venture Stock Net Worth

Startup Professionals Musings

It’s disconcerting for most to realize that these shares are initially worth nothing, and the challenge is to get that value up as quickly as possible, without losing it just as quickly to investors, lazy partners, and taxation. Key founder vesting should have no cliff. This is called stock dilution control.

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Flexible VC, a New Model for Companies Targeting Profitability

David Teten

(co-written with Jamie Finney, Founding Partner at Greater Colorado Venture Fund. From RBI, Flexible VCs borrow the ability to reap meaningful returns without demanding founders build for an exit. It has moved from its origins as a tax benefit and can be viewed as a feature that benefits founders. Of the Inc.

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How To Prevent Your Founder’s Shares From Vaporizing

Startup Professionals Musings

It’s disconcerting for most to realize that these shares are initially worth nothing, and the challenge is to get that value up as quickly as possible, without losing it just as quickly to investors, lazy partners, and taxation. Key founder vesting should have no cliff. This is called stock dilution control.

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10 Startup Founder Decisions That Have No Good Answer

Startup Professionals Musings

Most entrepreneurs struggle with many startup founders quandaries in building their business, and these key dilemmas are probably the biggest source of pain and failure for the entrepreneur lifestyle. Don’t wait for the harsh reality of the demanding business world to start thinking about these tradeoffs.

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Containing Growth Chaos: Five Things To Do When Your Company Is On The Upswing

YoungUpstarts

By Bryan Miles, CEO and co-founder, Miles Advisory Group, Inc. We witness so many of the subtle gains of our labor – ideas made real, people turned passionate partners and the prospects of inching ever-closer to a long-term future rather than the great likelihood of total business failure.

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10 Startup Quandaries That May Redefine Your Business

Startup Professionals Musings

Most entrepreneurs struggle with many startup founders quandaries in building their business, and these key dilemmas are probably the biggest source of pain and failure for the entrepreneur lifestyle. Don’t wait for the harsh reality of the demanding business world to start thinking about these tradeoffs.