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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: Zumba Fitness approached Beto (my co-founder) and I with a unique problem.

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8 Strategies For Sustaining Momentum In Your Startup

Startup Professionals Musings

In reality, too many choices actually dilutes customer interest in your existing market, and makes your job of production, marketing, and support much more complex. Ongoing momentum requires a move to mainstream, or even late adopters, who demand simplicity in your base function. Focus first on finding more of the right customers.

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Entrepreneur Startup Share Depends on Contribution

Startup Professionals Musings

One of the first tough decisions that startup founders have to make is how to allocate or split the equity among co-founders. In many cases, one founder has started earlier and brings an important completed piece of work to the table, and that can have great value. Pre-existing intellectual property. Marty Zwilling.

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8 Keys To Maximizing Your New Venture Stock Net Worth

Startup Professionals Musings

Every entrepreneur needs to understand the following basics, to be addressed at company formation, as they engage a qualified attorney to draw up the paperwork: Allocate founder’s stock commensurate with commitment. Key founder vesting should have no cliff. This is called stock dilution control.

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Splitting Startup Equity for Your Piece of the Pie

Startup Professionals Musings

One of the first tough decisions that startup founders have to make is how to allocate or split the equity among co-founders. In many cases, one founder has started earlier and brings an important completed piece of work to the table, and that can have great value. Pre-existing intellectual property. Marty Zwilling.

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Flexible VCs With Structures Between Equity and Revenue-Based Investing

David Teten

(co-written with Jamie Finney, Founding Partner at Greater Colorado Venture Fund. This essay is part of a series on alternative VC: I: Revenue-Based Investing: a new option for founders who care about control. III: Why are Revenue-Based VCs investing in so many women and underrepresented founders?

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10 Startup Founder Decisions That Have No Good Answer

Startup Professionals Musings

Most entrepreneurs struggle with many startup founders quandaries in building their business, and these key dilemmas are probably the biggest source of pain and failure for the entrepreneur lifestyle. Don’t wait for the harsh reality of the demanding business world to start thinking about these tradeoffs.

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