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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: Zumba Fitness approached Beto (my co-founder) and I with a unique problem.

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10 Ways Your Startup Co-Founder Is Like A Good Spouse

Startup Professionals Musings

Very few entrepreneurs have the range of skills and experience to be the solution creator as well as business creator, or operational as well as sales leader. In fact, I would broaden the definition of partner from co-founder to “business partner.” Most entrepreneurs work long hours and weekends to get the job done.

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10 Attributes Of The Perfect Partner For Your Startup

Startup Professionals Musings

Very few entrepreneurs have the range of skills and experience to be the solution creator as well as business creator, or operational as well as sales leader. In fact, I would broaden the definition of partner from co-founder to “business partner.” Most entrepreneurs work long hours and weekends to get the job done.

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6 Due Diligence Goals When Vetting Business Partners

Startup Professionals Musings

Business partners can be co-founders in a startup, multiple owners of an existing business, or a joint venture. As a former startup investor, I was often involved with due diligence on founders, and I felt that founders should do the same on co-founders, as well as investors. Don’t ignore any big red flags.

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8 Employee Behaviors Challenge Every Business Leader

Startup Professionals Musings

The most valuable assets of a new startup are the people on the team, and the most challenging task of the entrepreneur and team leaders is to spend their leadership time and energy productively. Most new startup founders start out by assuming they need to spread their leadership efforts evenly across all team members.

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Is a Venture Studio Right for You?

Steve Blank

Venture Studios are an “idea factory” with their own employees searching for product/market fit and a repeatable and scalable business model. Most are founded and run by experienced entrepreneurs that have previously built companies and who understand the difference between theory and practice. Carlos stirred his coffee.

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How Baby Boomers Fit In The Realm Of Entrepreneurship

Startup Professionals Musings

In addition to being the startup entrepreneur, there are other key roles where Boomers can be a force in driving successful startups, in concert with leaders from Gen-X and Gen-Y: Early-stage angel investors. Supportive co-founder and executive positions. Member of the Advisory Board. Manage customer service.