Startup Lessons Learned

JANUARY 30, 2009

Hire the absolute best and the brightest, true experts in their fields, who in turn can hire the smartest people possible to staff their departments. Launch with a PR blitz, including mentions in major mainstream publications. Build the product in stealth mode to build buzz for the eventual launch. We can skip the chasm.

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A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

Listen to this episode if you want to hear about a founder who has a product and users and paying customers … and is trying to figure out how to take his company to the next level and grow faster. Well yeah, you could potentially find a cofounder. In this episode, Jason talks to Edwin from MeetingKing. Edwin: I know.

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Startup Lessons Learned

OCTOBER 4, 2008

He previously co-founded and served as Chief Technology Officer of IMVU. He is the co-author of several books including The Black Art of Java Game Programming (Waite Group Press, 1996). While an undergraduate at Yale Unviersity, he co-founded Catalyst Recruiting. October 13, 2008 6:47 PM Luke G said. Eric, love the blog.

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Startup Lessons Learned

SEPTEMBER 22, 2008

Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

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Startup Lessons Learned

NOVEMBER 8, 2008

When we build products, we use a methodology. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." We know some products succeed and others fail, but the reasons are complex and the unpredictable. This is a common mistake.

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Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Product launch) In todays world, there is no reason you have to do these two things at the same time. Do some Customer Development instead.

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Startup Lessons Learned

FEBRUARY 22, 2010

Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. After all, if you already have an all-male startup, you’re already at a disadvantage when it comes to hiring the very women that could fix that imbalance. Thats understandable - its embarrassing!

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betashop.com

OCTOBER 8, 2012

I firmly believe that in this age where the product development life-cycle is so short and user feedback comes so quickly, you will know within a year whether you are focusing on a worthwhile one thing. Have amazing co-founders who are better at what they do than you could ever be. I’m a deeply emotional person.

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infochachkie.com

SEPTEMBER 24, 2011

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc.

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techcrunch.com

OCTOBER 23, 2010

So for this first post, here’s the best advice I can give you: join an awesome founding team and get your product out the door ASAP. One of the things I do as a founder of a later stage startup is to meet with early stage entrepreneurs to help them get their companies going. I don’t know any developers. and Google.

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Startup Lessons Learned

MARCH 27, 2009

The full formula works like this: runway = cash on hand / burn rate # iterations = runway / speed of each iteration Very few successful companies ended up in the same exact business that the founders thought theyd be in (see Founders at Work for dozens of examples). Getting started with split-testing and the one-line split-test.

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Startup Lessons Learned

APRIL 7, 2010

In fact, the curse of product development is that sometimes small things make a huge difference and sometimes huge things make no difference. When we’re optimizing, product development teams encounter similar situations. I mean, here we are, paying them to be there, and they won’t use the product!

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Startup Lessons Learned

FEBRUARY 22, 2009

Whats striking about these stories, if you get past the PR hype, are two very important themes: These prodigies were self-taught, and had a fundamental fascination with technology from a very young age. Then you set up a web app to co-ordinate volunteers who can wipe a hard drive and install Ubuntu. Third, you market it far and wide.

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steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

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Software Review Startup Silicon Valley Analytics 110

Startup Lessons Learned

SEPTEMBER 13, 2010

Even worse, entrepreneurs are faced with a constant barrage of vanity metrics from competitors and other companies engaged in PR. By only releasing vanity metrics , companies co-opt the press into helping them mislead others. The PR firm helpfully left out that context.) Vanity metrics are generally bigger. The solution?

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Startup Lessons Learned

OCTOBER 4, 2010

The higher the vanity ratio, the more effective the PR. Paul quotes one of his founders like this: “Thats the actual beauty in the off-the-record-ness: you hear just how screwed up most of these successful startups were on the way up.&# Failures, pivots , and crappy minimum viable products are generally elided.

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Startup Lessons Learned

SEPTEMBER 11, 2009

In fact, I am convinced that if you could find some of IMVU’s earliest adopters, they would say something like this: “sure, those guys at IMVU HQ were helpful in writing code and stuff, but in the end they were just the hired help. It was really the community who built that product.&# " I couldn't agree more.

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Startup Lessons Learned

MARCH 4, 2009

Thanks to those of you who were willing to fill out the survey, I learned my net promoter score (about 25) as well as some clear other segmentation insights: about 80% of you are founders of or work at a startup, you read many of the same other blogs, and many of you would like to engage with Lessons Learned in formats and venues beyond this blog.

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Startup Lessons Learned

APRIL 17, 2010

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Take a look and let me know what you think.

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Startup Lessons Learned

FEBRUARY 8, 2010

This "success theater" is occasionally useful for PR or getting through a tough board meeting. This "success theater" is occasionally useful for PR or getting through a tough board meeting. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? But how do we know which metrics to look at?

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Metrics San Francisco Lean Continuous Deployment 121

www.kalzumeus.com

FEBRUARY 6, 2013

This helps to co-opt some security researchers so that they e.g. get in touch with you about the problem prior to just going ahead an exploiting it. However, given that it is a well-understood norm, it gives you a bit of an edge in the PR battle should someone decide to just drop a 0-day on you.). And gulp their dependencies.).

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Security Software Review Ruby Startup 101

Startup Lessons Learned

FEBRUARY 12, 2009

To wit: achieving product/market fit , getting customer validation , making something people want , things that matter , and of course the many excellent books on the topic, of which Ill mention just two of the best, Crossing the Chasm and The Innovators Dilemma. Founders are constantly being barraged by incoherent and contradictory advice.

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Startup Lessons Learned

FEBRUARY 24, 2009

I liked the flattering Venture Hacks commentary so much Ill just quote it: Many founders believe that early stage startups are endeavors of execution. The customer is known, the product is known, and all we have to do is act. What happened when we got early press (circa 2004) in violation of our own no-PR rule.

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Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Dont do PR upfront, dont put out a press release. My advice: dont launch big.

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San Francisco Lean Retention SEM 68

www.readwriteweb.com

OCTOBER 18, 2010

Bokér/1 Next David Sarna with Hendon, Stamford Hill & Co. He should then bootstrap his product development by using the consulting fees. I asked her not to spray and pray, and focus on her core, differentiated products - stretch mark and c-section mark removal creams for new mothers. This is her core market.

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www.readwriteweb.com

OCTOBER 18, 2010

Bokér/1 Next David Sarna with Hendon, Stamford Hill & Co. He should then bootstrap his product development by using the consulting fees. I asked her not to spray and pray, and focus on her core, differentiated products - stretch mark and c-section mark removal creams for new mothers. This is her core market.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

Startup Lessons Learned

JULY 9, 2009

In fact, I remember sending him and his obscure-to-me co-founder (aka Reid Hoffman ) a bug report early-on, instead of taking them up on their offer of an in-person meeting. I managed to be envious of dozens of other companies, founders, and colleagues who seemed to be having tremendous success but later turned out to be a mirage.

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Startup Lessons Learned

DECEMBER 16, 2008

So you decide to try to reposition around a different value proposition, one that more closely matches what your product is best at. You could try and drive home that positioning with an expensive PR campaign, superbowl ads, and whatnot. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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