article thumbnail

500 Founders: Rick Kiessig, Hannah Hunt, Matthew Jackson & Jenni Matheson

NZ Entrepreneur

Welcome to β€˜500 Founders’ where we ask innovators from around New Zealand for their top insights for first time startup founders. Rick Kiessig – Cofounder. ” “ Before you have a product, a company or product name, a domain name, business cards, a logo – even before you have a company.

Founder 117
article thumbnail

Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

Thus, join the ranks of Yahoo, Google, Amazon, eBay, Cisco and Microsoft and focus your limited time and resources on perfecting your customer value proposition, not on devising an ideal company name. When selecting your company and product names, consider the following: Uniquely Familiar. Intuitive URL. Avoid Hyphens.

Naming 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Startup Shortcuts That Will Be Back To Haunt You

Startup Professionals Musings

It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and product naming may also seem simple, but should be a key early effort, because mistakes can be very costly. Too many founders think it’s more important to work on products and customers.

Startup 265
article thumbnail

10 Avoidable Mistakes Cause Entrepreneurs Much Pain

Startup Professionals Musings

It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and product naming may also seem simple, but should be a key early effort, because mistakes can be very costly. Too many founders think it’s more important to work on products and customers.

article thumbnail

10 Startup Shortcuts That Will Be Back To Haunt You

Gust

It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and product naming may also seem simple, but should be a key early effort, because mistakes can be very costly. Too many founders think it’s more important to work on products and customers.

Startup 183
article thumbnail

Finding Your Voice And Using It To Make Ridiculously Good Content

Duct Tape Marketing

She's also a principal co-founder at Marketing Props, and the author of Everybody Writes Your New And Improved Go-to Guide to Creating Ridiculously Content. Their product names have like H 1 27, 5 capital H small a like, you know, that's like how they name their products. Oh, that's the second addition.

article thumbnail

The Ultimate Inventor’s Guide to Inventing Things

Up and Running

See Also: Got β€œFounder Fit”? If you do have competition, pay special attention to your product name, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. Here’s an example of a great sell sheet for a product called Well Well Wow! Do you know a specific market’s secret?