article thumbnail

The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

article thumbnail

Nuts & Bolts of Intellectual Property for New Startups

Gust

Trademarks , which we touched on last week, are brand and product names, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. In the Internet era, trademarks and domain names are closely interrelated, and both can be or become extremely valuable.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

I had three goals: match the name for the intended industry and make the name easy to remember. Most important, knowing this product was first of its kind in the industry, the goal was to make the products name as important as Klennex is to any tissue. How did you come up with your business name?

Naming 99
article thumbnail

The Ultimate Inventor’s Guide to Inventing Things

Up and Running

If you do have competition, pay special attention to your product name, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. Here’s an example of a great sell sheet for a product called Well Well Wow! Your sell sheet should include: Your product name.

article thumbnail

Tealium iQ: What Can It Do? And How Does It Compare?

ConversionXL

Tag management products like Google Tag Manager and Adobe Launch aren’t really vendor-agnostic, which makes sense—these tools cater to the needs of other products created and maintained by the same vendor. If you’ve worked a lot with Google’s suite of products, this difference takes a bit of getting used to. Access management.

API 55
article thumbnail

Tealium iQ: What Can It Do? And How Does It Compare?

ConversionXL

Tag management products like Google Tag Manager and Adobe Launch aren’t really vendor-agnostic, which makes sense—these tools cater to the needs of other products created and maintained by the same vendor. If you’ve worked a lot with Google’s suite of products, this difference takes a bit of getting used to. Access management.

API 54
article thumbnail

LinkedIn's Series B Pitch to Greylock: Pitch Advice for Entrepreneurs

reidhoffman.org

LinkedIn would create a networked resume document — a resume 2.0 — instead of traditional job listings with private resumes. And, David had the vision to invest in LinkedIn when it looked to most of the investing community like an odd niche. But we also had a concrete plan, which we began detailing in this slide.