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11 Tips For Increasing Customer Engagement

The Startup Magazine

For instance, you could launch a social media campaign that invites consumers to create and share content. A key aspect of this optimization involves taking a mobile-first approach to web design and content creation You can improve your web rankings, conversion rates, and user experience with a mobile-friendly website.

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The Strategy Behind Building A Thriving Online Community For Your Brand

Duct Tape Marketing

The Strategy Behind Building A Thriving Online Community For Your Brand written by John Jantsch read more at Duct Tape Marketing. Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. Key Takeaway: Community is one of those big buzzwords right now. So what even is community?

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Building An Event Strategy That Connects With Your Community

Duct Tape Marketing

Building An Event Strategy That Connects With Your Community written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Isaac Watson In this episode of the Duct Tape Marketing Podcast , I interview Isaac Watson. Key Takeaway: Events can serve as a powerful strategy for building a community around a business or brand.

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6 Hurdles To Deep Relationships With Business Clients

Startup Professionals Musings

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. New media shapes and reflects the customer experience. Marty Zwilling.

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How to Start a Small Web Design Firm

Up and Running

For web designers, transitioning from working full-time for someone else to freelancing has some perks, like being your own boss and having a more flexible work schedule. Many freelance web designers choose to use their name as their brand, which on the positive side lends a personal attachment to your business. Build your brand.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

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10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. Consider collaborating via shared marketing efforts, trade-show both space, co-branding promotional products, referral agreements, and cross-linking web sites. Embrace giving back to the world community.

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