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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105
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Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

For www.ti.com the content clusters might be: Products, Applications, Tools & Software, Support, Community, Sample & Buy etc. An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms).

Search 135
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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

For SEO analysis: Ahrefs 8. The amount you pay for each click on a PPC ad. For example, if you’re driving traffic to a landing page , multichannel integration will help you quickly see how click-throughs from email marketing and SEO are contributing. A high bounce rate warrants further investigation. Cost per click (CPC).

Analytics 106
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The Stairstep Approach to Bootstrapping

Software By Rob

In my case, that meant getting good at SEO with my first project, instead of trying to learn SEO, Adwords, Facebook ads, etc. When I first started moving out of consulting in 2005, I acquired a product called DotNetInvoice , a straightforward piece of invoicing software that I promoted almost exclusively through SEO.

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The Stair Step Method of Bootstrapping

Software By Rob

In my case, that meant getting good at SEO with my first project, instead of trying to learn SEO, Adwords, Facebook ads, etc. When I first started moving out of consulting in 2005, I acquired a product called DotNetInvoice , a straightforward piece of invoicing software that I promoted almost exclusively through SEO.

article thumbnail

The Stairstep Approach to Bootstrapping

Software By Rob

In my case, that meant getting good at SEO with my first project, instead of trying to learn SEO, Adwords, Facebook ads, etc. When I first started moving out of consulting in 2005, I acquired a product called DotNetInvoice , a straightforward piece of invoicing software that I promoted almost exclusively through SEO.