Startup Lessons Learned

SEPTEMBER 15, 2008

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.

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Startup Lessons Learned

MAY 9, 2012

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.

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Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

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Startup Lessons Learned

FEBRUARY 20, 2009

Its had tremendous impact in many areas: continuous deployment , just-in-time scalability , and even search engine marketing , to name a few. When operating with continuous deployment, its almost impossible to have integration conflicts. Case Study: Continuous deployment makes releases n. Small is beautiful.

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SVPG

NOVEMBER 22, 2013

But one of the real advantages from a product point of view is that there’s no legacy to drag along, there’s no revenue to preserve, and there’s no reputation to safeguard. However, once your product develops to the point that it can sustain a viable business (congratulations!) Protect Revenue and Brand.

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Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? Slowly, over time, we optimized (or eliminated) each step in the process of becoming a customer by giving us money. SEM is a simple idea.

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Startup Lessons Learned

DECEMBER 23, 2009

Its a gross number, not per-customer: one hit each from a million people is a very different thing than a million hits from just one person. So its reasonable to ask: whats wrong with vanity metrics, at least as a proxy for customer behavior? Its just that the declining segments customers were more valuable.

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Startup Lessons Learned

NOVEMBER 17, 2008

Lessons Learned by Eric Ries Monday, November 17, 2008 The four kinds of work, and how to get them done: part one Ive written before about some of the advantages startups have when they are very small, like the benefits of having a pathetically small number of customers. Talking to potential customers and competitors customers.

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Startup Lessons Learned

JANUARY 15, 2010

Behind this analysis is a spreadsheet model, complete with detailed metrics for a set of customer behaviors that show just how valuable the new product will be. Usually, they are delivering only a fraction of the revenue they promised. Usually, they are delivering only a fraction of the revenue they promised.

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Startup Lessons Learned

JANUARY 2, 2009

We were even more embarrassed by the pathetically small number of customers we had, and the pathetically low amount of revenue we had earned so far. The core of the article is my first attempt to articulate the key metrics (in graph form) that I believe demonstrate customer value. Retention cohort analysis. I am chugging along.

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Startup Lessons Learned

JUNE 5, 2009

And so the spreadsheet is built with conservative assumptions, including a final revenue target. No matter how low we make the revenue projections for this new product, it’s extremely unlikely that they are achievable. That’s because the model is based on assumptions about customers that are totally unproven.

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San Francisco Lean Continuous Deployment Startup 102

Startup Lessons Learned

AUGUST 1, 2009

When I try to unpack what people mean by the question, heres my best take on what they are asking: "Look, Steve Jobs doesnt go out and ask customers what they want. He tells customers what they want, and he gets it right. When a customer tells you how they feel about your ideas, that doesnt tell you anything about your ideas.

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Startup Lessons Learned

MARCH 27, 2009

To increase the number of iterations you have left, you can either increase cash on hand (by raising money or increasing revenues), reduce burn rate, or increase the speed of each iteration. Customer Development : a disciplined approach to finding out if there is a market for your product before its too late.

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San Francisco Lean Continuous Deployment DC 117

Startup Lessons Learned

APRIL 7, 2010

Instead, we try to accelerate with respect to validated learning about customers. There are often counter-intuitive changes in customer behavior that depend on little details. In fact, the curse of product development is that sometimes small things make a huge difference and sometimes huge things make no difference.

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San Francisco Lean Metrics Design 154

Startup Lessons Learned

JULY 2, 2009

When customers are affected, try to have someone who experienced the customer problem first-hand, like the customer service rep who took the calls from angry customers. We just add up the revenue we've made in the past few months from Win98 users, and compare to the pain that Win98 has caused as identified in 5Ys.

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San Francisco Lean Technical Review Software Review 164

Startup Lessons Learned

SEPTEMBER 29, 2008

Sometimes, testing with existing customers is more complicated than with new customers. Existing customers already have an expectation about how your product works, and its important to take this into consideration when adding or changing features. On the other hand, existing customers can be a testing benefit.

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San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

SEPTEMBER 28, 2008

In fact, in the early days, when IMVU would experience unexpected surges of revenue or traffic, it was inevitable that every person in the company was convinced that their project was responsible. Let me end with a challenge: see if you can find and kill just one myth in your development team. How did we combat this tendency?

Lean 68

Lean San Francisco Continuous Deployment Startup 68

Startup Lessons Learned

JANUARY 28, 2009

They have a product that has a moderate number of customers. Its well done, looks professional, and the customers that use it like it a lot. Most of all, I encouraged them to start talking to their most passionate customers and running some big experiments based on that feedback. Only pay for benefits to customers.

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San Francisco Lean Continuous Deployment DC 79

Startup Lessons Learned

AUGUST 24, 2009

Customers will get to consume the content they want, and support the producers of that content directly, rather than having to rely exclusively on intermediaries. Now, helping potential customers discover new things they might like is the job of the discipline of marketing. What is the right revenue model?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

usersknow.blogspot.com

APRIL 30, 2010

It’s not enough to just launch a feature and see if your revenue increases. You need to have some sort of plan for testing to see how it’s affecting key metrics , whether those are revenue, retention, registration, user happiness, or some other number you care about. How Am I Going to Get Feedback on this Feature?

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Startup Lessons Learned

OCTOBER 30, 2008

Not just about expenses, about increasing revenue. Make sure for planned revenues you have "leading indicators" to know if you will hit it. Over-communicate with employees, investors, customers. This can take the form of a traditional sales pipeline or a registration-activation-revenue chart. Offer equity instead of cash.

Lean 121

Lean San Francisco Continuous Deployment DC 121

Startup Lessons Learned

AUGUST 16, 2010

It requires separating the product launch from the marketing launch (see Dont Launch ) as well as other staple Lean Startup tactics: minimum viable product, split-testing, customer development and the pivot. Those tools, combined with focused customer interviews, have turbo-charged the company’s ability to learn.

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

Startup Lessons Learned

JANUARY 27, 2009

These are companies that generate revenue by offering a free product with an upsell or premium version. In this model, your free users trade their time for the benefit of your paying customers. Other examples are user-generated content sites, where free users create content that is valuable to paying customers. Free trial.

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San Francisco Lean Continuous Deployment DC 148

Startup Lessons Learned

SEPTEMBER 11, 2009

There are many articles by many experts ( myself included ) extolling the virtues of listening to customers. In fact, there are so many of these propaganda pieces that this question might naturally cross your mind: if listening to customers is so great, why do we need so much propaganda? We did not take this step lightly.

Community 158

Community Management Lean Software Review 158

Startup Lessons Learned

NOVEMBER 22, 2008

Lessons Learned by Eric Ries Saturday, November 22, 2008 Net Promoter Score: an operational tool to measure customer satisfaction Ive mentioned Net Promoter Score (NPS) in a few previous posts, but havent had a chance to describe it in detail yet. It does it all by asking your customers just one magic question.

.Net 158

.Net Operations San Francisco Lean 158

Startup Lessons Learned

MAY 1, 2009

I covered a few of them on twitter already: Q: "Do you reccomend removing features that youve launched but dont movethe needle on engagement or revenue?" The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Case Study: Continuous deployment makes releases n.

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Lean San Francisco Startup Continuous Deployment 60

Startup Lessons Learned

JULY 9, 2009

We were focused on revenue, but we didnt understand that revenue is not important for its own sake in an early stage company. Instead, lets focus on building companies that matter , on creating real value for customers, and learning. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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San Francisco Lean Continuous Deployment DC 94