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How to Balance AI Magic with Human Expertise

Duct Tape Marketing

Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry. He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.

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The Strategy Behind Building A Thriving Online Community For Your Brand

Duct Tape Marketing

To first say something to kick off a conversation, right. In these closed communities, one can be starting off a conversation at any time. With powerful marketing tools like content optimization, you'll know where to invest across your marketing website and search. You can also start getting testimonials out of it.

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Transcript of Why Reviews Matter to Your Business

Duct Tape Marketing

Aaron Weiche: Yeah, two really big high level signals that I look at and put a lot of trust in is one, just what you see when you do a search at Google itself, and that I test is, whether I’m looking for a product, or a hotel, or a service, who’s going to take care of my lawn. What in your opinion is the SEO value of reviews?

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Speed Up Your Business Growth Through Experimentation

Duct Tape Marketing

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? Kind of die hard SEO community.

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Grow Your Business Faster Through Experimentation

Duct Tape Marketing

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? Kind of diehard SEO community.

SEO 87
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Local Marketing Strategies For Your Small Business

Duct Tape Marketing

And everyone wants to be in what we call that local repack, right? When someone searches for plumbers in your area or roofers cetera, you wanna be one of those businesses that's in the top three that are most obvious to those homeowners looking to solve a problem. And that enables you to start a text conversation, right.

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The “Foot-in-the-Door Technique,” or When Longer Forms May Work Better

ConversionXL

Yet digital marketers have only recently recognized that applying this decades-old research to online forms can generate more leads and sales—and upend the conversion optimization best practice of “shorter forms equal more conversions.”. Shorter forms increase conversions, right? Image source ).