Startup Professionals Musings

OCTOBER 21, 2015

Selecting the right sales channels is one of the first strategic decisions that every startup faces. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Understanding culture is paramount, but measuring results is even better.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

Guy Nirpaz

NOVEMBER 14, 2011

The sales model for Outright is entirely customer driven: the sales process is self-service (zero-touch selling). What struck me most about Outright is it’s commitment to customer success. Making existing customers successful is the highest priority for the company. Define a customer engagement funnel.

Customer 75

Customer Conversion Ratio Metrics Business Model 75

Startup Professionals Musings

FEBRUARY 28, 2015

In reality, a simple Excel spreadsheet model customized around your assumptions can save you hours and avoid a wasted expense in validating alternative vendor and marketing decisions. Vendor costs are subject to change, customers are fickle, competitors come out of the woodwork and the economy can take a downturn.

Conversion Ratio 120

Conversion Ratio Startup Business Model eCommerce 120

YoungUpstarts

MARCH 8, 2012

For example, let’s say you have lead to sale conversion ratio of five percent. Her approach is to design customer focused, cost-effective solutions based on cross functional collaboration and results-based metrics. Use them to learn whether you are doing enough to sustain and grow the business as you look ahead.

Marketing 160

Marketing Conversion Ratio Widget Forecast 160

VC Cafe

OCTOBER 12, 2010

The company said it will use the proceeds of this round to strengthen its sales and marketing efforts. SundaySky’s SaaS platform leverages existing website assets, mainly product listing feeds, eliminating the need for customers to maintain the videos.

Video 74

Video Conversion Ratio PR 74

Growthink Blog

MARCH 1, 2016

How much research into customers and competitors should I do? We live in this most amazing time where our competitors - as part and parcel of their sales and marketing strategies - just post to the Net their business models for all to see. to proposals, to sales, to retention, to ongoing revenue. How is the C ompetition Doing?

Conversion Ratio 48

Conversion Ratio Business Model Retention Revenue 48

A Smart Bear: Startups and Marketing for Geeks

MARCH 29, 2010

Because you collect data about your business all the time — web traffic, revenue sources, expenses, customer behavior — and make decisions based on your (mis)understanding of that data. The Long Tail is the least expensive way to sell because it means reaching under-served markets, which means cheap ads and hungry customers.

Metrics 257

Metrics Analytics Conversion Ratio Texas 257

Growthink Blog

JANUARY 20, 2015

How much research into customers and competitors should I do? We live in this most amazing time where our competitors - as part and parcel of their sales and marketing strategies - just post to the Net their business models for all to see. to proposals, to sales, to retention, to ongoing revenue. How is the C ompetition Doing?

Conversion Ratio 48

Conversion Ratio Venture Capital Business Model Retention 48