ConversionXL

JANUARY 30, 2013

eCommerce sales during the last Black Friday topped $1 billion for the first time in history. Breaking down conversion rates and money spent by social source reveals some interesting insights. For Facebook average order value was $74 with 76% of total social sales and 69% of total clicks. Black Friday data. The Forrester report.

Social Media 134

Social Media Sales Media Social Network 134

Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. In blue below is the typical direct conversion impact and in red it a very large area that we almost always ignore quantifying. It's a tall order, but after two years of blogging why stop now. : ).

Analytics 116

Analytics Conversion Campaign Redemption 116

Duct Tape Marketing

OCTOBER 27, 2017

They’re important for networking, brand building, and lead generation. You set up meetings with potential partners, customers, and dormant leads who finally seem ready to take the plunge. Increase options and redemptions. Read Messaging is the New Conversation for Marketing for starters. About the Author.

Marketing 51

Marketing Redemption Channel SMS 51

Occam's Razor

DECEMBER 9, 2013

The site is now working well across platforms, we are starting to get a lot of free and some paid traffic, we are optimizing for conversions and task completion rate, time to move to step five in the ladder and focus on creating micro-outcomes on our website. Learn, get better, try some more. It seems crazy.

Analytics 165

Analytics Marketing Channel Metrics 165