ConversionXL

JANUARY 30, 2013

eCommerce sales during the last Black Friday topped $1 billion for the first time in history. For Facebook average order value was $74 with 76% of total social sales and 69% of total clicks. For Twitter average order value was $190 with 8% of total sales and 11% of total clicks. That’s ~12% more than the average person.

Social Media 134

Social Media Sales Media Social Network 134

Duct Tape Marketing

OCTOBER 27, 2017

They’re important for networking, brand building, and lead generation. You set up meetings with potential partners, customers, and dormant leads who finally seem ready to take the plunge. Increase options and redemptions. As a marketer, you want to get the most out of all the channels available to you. About the Author.

Marketing 50

Marketing Redemption Channel SMS 50

Occam's Razor

JULY 1, 2008

You know exactly how much online contributed to offline sales, you know how to optimize your online campaigns (buy Apple iPod terms to increase Microsoft Zune sales!!), This is very effective for many kinds of websites, be they ecommerce or technical support or lead generation or whatever else is your quest in life. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

DECEMBER 9, 2013

It does require working with your CMO, VPs, Directors, IT, Offline Sales, UX, IT, and more people than you could ever imagine. Some of your micro-outcomes were likely already connected to your offline existence (maps, phone calls, offer redemptions, etc.). The smartest companies in the world are very good at this, step five.

Analytics 165

Analytics Marketing Channel Metrics 165