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Gated vs.Ungated Content: What Works Best in Today’s Market?

Duct Tape Marketing

Gated vs.Ungated Content: What Works Best in Today’s Market? Jonathan Gandolf’s career has spanned craft beer to digital marketing, leading to his current venture which is often described as the “Spotify for B2B content.” Click on over and give us a review on iTunes, please! This is John Jantsch.

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10 Reasons Why Traffic to Your Small Business Website is Dropping

Up and Running

When your site traffic suddenly dips or your rankings plummet, it will create lost opportunities that affect your conversions and sales. An example of a website traffic issue due to an algorithm update would be a case in 2012 when several websites experienced huge drops in traffic. Tracking code errors. Server overload.

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3 Tips For Treating Your Business Data With The Respect It Deserves

YoungUpstarts

If necessary, ask the IT staff to send a few rows with column names and metadata information intact to see what is stored vs. what data you are routinely accessing. Then review this data; look for patterns or stories that have been left out over time. Your data may have value you don’t even realize until you review it.

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. an ad platform) and are accessible anywhere else their code loads. And none of this enables marketers to target existing audiences, like cart abandoners. How do you retarget an anonymous user?

Caching 140
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30 Tips for Great Digital Marketing

Duct Tape Marketing

30 Tips for Great Digital Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Tara Banda – Enjoy! Accurately complete your site’s metadata (title tags, descriptions, alt text, etc.).

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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Crafting Destination Content: Explore the concept of destination content and how it can drive engagement and conversions in the age of AI-powered search. It's the best investment I ever made.

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Beyond the Buzzwords: Learn How to Develop Your Writing Voice

Duct Tape Marketing

Beyond the Buzzwords: Learn How to Develop Your Writing Voice written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Anne Janzer In this episode of the Duct Tape Marketing Podcast , I interviewed ​​Anne Janzer, a nonfiction book coach and author of multiple books on writing and marketing.