Occam's Razor

SEPTEMBER 7, 2010

As if massive data we have is not enough of a problem, we also rely on Averages, Percentages, Ratios and Compound/Calculated Metrics in a profoundly sub optimal way, as a drunken man uses lamp-posts – for support rather than for illumination. You saw this problem when I sorted descending or ascending for the metric bounce rate above.

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Occam's Razor

NOVEMBER 18, 2014

You can hover over each box to get a sense of the key metrics. Now I can quite literally follow the path to every conversion. No better way to optimize for all of search behavior, rather than the absolutely silly obsession with a few keywords (it is fatal when apply to single session conversion scenarios!).

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Occam's Razor

OCTOBER 19, 2010

Most outcomes analysis you will do in identifying your macro and micro conversions (for profit or non profit sites, government or ecommerce) will happen inside other tools mentioned in this blog post. Only a plea to obsessively obsess about measuring outcomes and compute economic value, not just revenue. Mongoose Metrics ~ ifbyphone.

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