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[Review] Social Marketology

YoungUpstarts

In Dragon’s analysis of social media platforms, nine significant patterns can be discerned: identity, relationships, conversations, groups, gaming, presence, curation, reputation and gifting. These elements could be formulated into social pyramids which can be customized for different social platforms depending on their properties.

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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

XP and Scrum don’t have much to say - they punt. If you look at the origins of most agile systems, including Scrum and XP , they come out of experiences in big companies. Ive had at least three conversations this week about the relationship between agile methodologies and customer development. Just a thought.

Agile 111
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How groupthink and denial can ruin startups

The Next Web

But what happens when a constructive conversation becomes a futile one? Scrum and large group discussions can be useful during the customer discovery phase of the business, but decisions should be based on what’s driving customers as opposed to the subjective. To an extent, all of this is true.

Startup 130
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The Best Free Apps and Online Tools for Entrepreneurs and Obsessive Collectors

Up and Running

It’s my preferred alternative to Basecamp, which for for me is really only good at allowing you to converse with others related to a specific project. AdBlock gets rid of everything—Google ads, banner ads on websites, YouTube video ads, you name it. After all, how do you know what your competition is doing? Google Alerts.

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How to Scale Organic Traffic (Without Writing a Million Blog Posts)

ConversionXL

No conversation in SEO can exclude user intent. on Twitter or Facebook can lead to interesting conversations. At G2 , for example, we learned that a query syntax like “free [software name]” can’t be solved with a filter on a category page. If you’ve never heard the term scrum or agile before, you’re behind.

SEO 159
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7 Highlights from Lean Startup Week

Startup Lessons Learned

To support the three Cs, ING has also developed their own iterative practice named PACE. The result is a combination of design thinking, Lean Startup, and Agile Scrum, and Ignacio’s innovation team includes 25 coaches who train employees in PACE best practices. We tried to define the best for us, and then we started practicing.”

Lean 245
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Create a “Content Playground” that’s Fun for Buyers (and Lucrative for You)

ConversionXL

A unanimous agreement on a name without prompting supports a “thumbs up” rating on this attribute. For example, the project kick-off play requires the team to name the Driver, Approver, Contributor(s), and Informed members for the project, instead of just assuming that all members know their role.

Agile 139