YoungUpstarts

DECEMBER 4, 2018

An online coupon site is basically an advertising platform that facilitates group buying deals via direct marketing. Established coupon sites have huge databases that hold names of their new and old subscribers from various locations. The only cost you bear is that of honoring each coupon sold which is relatively low.

Revenue 113

Revenue Advertising Database Direct Marketing 113

VC Cafe

SEPTEMBER 5, 2012

On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

API 167

API Viral Startup Retention 167

Ben's Blog

JUNE 18, 2011

If we are in a bubble, that is a bit of an odd commentary for a company that grew revenues 83% year-over-year and grew earnings 93% year-over-year. Firstly, the cost of running an internet application has fallen 100-fold. The cost of running that same application today in Amazon’s cloud costs about $1,500 per month.

Technical Review 76

Technical Review Software Review Valuation Internet 76

ConversionXL

MAY 3, 2017

A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond. Facebook ads are based on an ad auction system , so increased competition drives the cost of using the platform up. Total spent.

San Jose 133

San Jose Customer Database Campaign 133

ConversionXL

NOVEMBER 4, 2011

It depends on what action you want people to take, how much your product costs, where the people are coming from and so on. Prioritize tests by potential value and cost. A confused mind always says ‘no’, goes the old direct marketing adage. Visual Website Optimizer has a user-friendly database of case studies.

Conversion 109

Conversion Framework Technical Review Sales 109

Seeing Both Sides

DECEMBER 20, 2010

Most of the reports breathlessly describe the explosive revenue and customer growth the company has achieved in two short years and what a breakthrough the model represents (an example can be found in John Battelle's hagiographic blog post). But haven’t we seen this movie before in the world of direct marketing?

Direct Marketing 50

Direct Marketing Database Advertising Email 50