Cost Direct Marketing Engineer Metrics 
Startup Professionals Musings
SEPTEMBER 28, 2012
According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.
Startup Professionals Musings
OCTOBER 2, 2018
Even within the digital marketing arena, there are a thousand alternatives, vying for your limited budget. Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Pick a theme and a team for each and get started.
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ConversionXL
JULY 3, 2020
Search engines are vital for discoverability. Google’s Public Search Liaison Danny Sullivan has openly pushed back against those who want subscription-only content flagged in search results: Our automated systems try to present the best information in relation to a search topic, as people expect us to do as a search engine.
Startup Professionals Musings
NOVEMBER 2, 2013
It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.
Startup Professionals Musings
JULY 9, 2011
He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. Define relevant metrics and measure. Then continue to measure and learn what works, at what cost. What’s the problem?
Startup Professionals Musings
JUNE 4, 2010
According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.
Occam's Razor
AUGUST 28, 2006
How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.
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