How to Navigate the New Era of Customer Expectations
Duct Tape Marketing
SEPTEMBER 20, 2023
Conversely, if you cost your customers time, you will also pay the price financially. You had literally no idea what it would cost. One of the most important findings in this research that's in the book is that half of all customers will hire whomever contacts them first. And you didn't know when he was coming. Okay, fine.
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