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HOW TO: Hire the Perfect CTO

mashable.com

He is a serial entrepreneur, internationally syndicated columnist, angel investor, public speaker and author of the best-selling book Never Get a “Real&# Job: How To Dump Your Boss, Build a Business and Not Go Broke. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started! Have an account?

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How we can fix online video advertising’s weakest links

The Next Web

No matter how you look at it – bandwidth consumption, number of viewers per hour, virality – online video has taken over the Web. The market is moving forward in terms of matrices - shifting from CTRs and CPMs to Cost Per Engagement and Cost Per View. Yuval Brener is CEO of Carambo.la , an interactive video enrichment platform.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Point Nine Capital uses Qwilr to create modern, mobile-native collateral. Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores.

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What Kind of Workspace Is Best For Your Startup?

mashable.com

“There’s simply no budget for [an office], as I bootstrap the company,&# says Paul Molluzzo, founder of Baby Goes Mobile , a web app that lets parents create a private baby book they can view and update from their mobile phones. Sign in with Facebook or Twitter to get started! Have an account?

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How HTML5 Is Aiding in Cross-Platform Development

mashable.com

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How to Pick the Right Name for Your Business

mashable.com

A year ago I was involved in setting up a new social media marketing company and I wanted a name that was simple descriptive, easy to remember and wasn’t going to cost a fortune. Today in Mobile. Mobile Lists. It worked, everyone remembers the name and we get a lot of comments about it so we are stoked with the results!

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4 Considerations for Expanding Your Startup to International Markets

mashable.com

If you’re working with an open source project, for example, it’s important that you have a definitive business model to drive revenue — though not at the cost of alienating your community of core contributors. To that end, companies will offer enterprise-ready software that comes with additional features, services and support.

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