Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? We could argue about how much credit the last few should get and how much the rest and how much the first. (Or You may be getting a lot of conversions, but the CPA can kill you.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Observations -> Inferences -> Design Decisions. You may have one observation and then multiple inferences, which would result in multiple design options. The best designers never stop at the first inference. Design: The rendering of intent. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. Question time for your Acquisition, Design and Merchandizing team. You spend money on SEO and PPC. Gain Attribution Modeling Savvy.

Analytics 60

Analytics Metrics eCommerce PPC 60

VC Adventure

MARCH 18, 2010

And while there are a few software platforms available for managing search campaigns (mostly focused on the high end of the market spending > $100k/month on search) these packages are primarily designed for people who are already search experts. Related posts: Are you a PPC expert? There’s a ton more to come with Trada. Stay tuned!

Search 83

Search Stealth CPA Campaign 83