Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). Take for example, an eCommerce company. YouTube is a distribution and marketing channel like any other.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. But how do we distribute credit for the conversions across all those channels? My distribution above is a good starting point. All three challenges are important.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. Play with Enhanced Ecommerce Reports. That is why you need Enhanced Ecommerce.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

SEPTEMBER 30, 2020

deterministic) and predictive attribution scenarios for the following case: A user clicks on a Google search ad and opens a mobile version of a fashion ecommerce website. An accurately trained model on thousands of customer journeys can predict the probability to buy in the next 7 days (as well as revenue) effectively.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. But because you are running a bigger and more complex business you'll also measure… Acquisition: CPA. Acquisition: CPA. You need to know, obsessively, what you get for it.

Metrics 151

Metrics Web Analytics CPA 151

Up and Running

DECEMBER 9, 2014

Three, I’m a book keeper, accountant or CPA and other. Three, I’m a bookkeeper, accountant or CPA or other. Two, revenue. Many business owners today really think of financials as being about the past, how much revenue have we had, how much cost did we have. This is really an exciting panel to be a part of.

Small Business 95

Small Business Finance Forecast Metrics 95