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Remove CPA Remove Distribution Remove Portfolio Remove PPC
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

AUGUST 12, 2013

But how do we distribute credit for the conversions across all those channels? The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. You can even get great first-step guidance about how to rebalance your portfolio from that last column.

Channel 161
Channel Analytics Campaign Conversion 161
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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Play with Enhanced Ecommerce Reports. It is painful.

Analytics 60
Analytics Metrics eCommerce PPC 60
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