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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.

Search 154
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

But how do we distribute credit for the conversions across all those channels? The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. You can even get great first-step guidance about how to rebalance your portfolio from that last column.

Channel 161
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Twitter Link Roundup #224 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

A Dozen Things I’ve Learned About Marketing, Distribution and Sales | 25iq – crowdspring.co/1lD0q6Y. 3 Key PPC Metrics Are Lying To You. A Dozen Things I’ve Learned About Marketing, Distribution and Sales | 25iq – crowdspring.co/1lD0q6Y. Product lessons we can learn from Google+ | Inside Intercom – crowdspring.co/1o6ZpYG.

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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Play with Enhanced Ecommerce Reports. It is painful.

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Twitter Link Roundup #188 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Find More Customers for Your B2B SaaS Product with These 5 Distribution Hacks – [link]. Global PPC Spending Up 23%, Mobile PPC Jumped 132% YOY In Q2 [Covario Report] – [link]. Responsive Freelance Portfolio Designs | Web Design Mash – [link]. Mobile traction is getting harder, not easier. ” [link].

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Digital Attribution's Ladder of Awesomeness: Nine Critical Steps

Occam's Razor

To illustrate this, in the space I had available on the slide I was projecting, I shared some sense of effort/skills/time that might be required to take one step up… You can see that the initial elements are pretty small, then things get complicated, but it is not an even distribution. It is hard to optimize for the entire portfolio.

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

You can accomplish these goals: ~ Get an optimal understanding of what kind of people you ended up attracting to your website (look at primary purpose & distribution). A portfolio of seven strategies that you can use in the ultimate quest for any online marketer / analyst: measuring branding campaigns. Sounds dicey!! :)).

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