Key Performance Indicators (KPIs) for Optimization
ConversionXL
SEPTEMBER 28, 2017
it’s a lead generation website, nothing is sold), conversion rate is the next best thing. At their $39/month price point, this means that a customer generates about $1,800 in lifetime revenue, allowing Constant Contact to make money at a CPA (cost-per-acquisition) of $450.” 2) Conversion rate.
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