Want to Reduce CPA? Try Machine Learning–Driven Retargeting.
ConversionXL
SEPTEMBER 17, 2019
From Google’s Session Quality and Conversion Probability reports to related smart retargeting platforms, machine-learning segments users like no PPC manager can. Identifying other indicators for intent will help you reach more ready-to-buy people with a CPA that’s similar to your best-performing audiences. Ease of implementation.
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