Occam's Razor
OCTOBER 21, 2013
In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. In this post I want to share four angles on secure search: 1. want to protect user privacy.
YoungUpstarts
MARCH 16, 2017
Search engine optimization is a practice used to help your website rank higher in the search results fields of major search engines. Although keywords are important, it is more important to understand what your audience is searching for and how they are using these searches.”. PPC is Essential.
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ConversionXL
DECEMBER 7, 2016
If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available.
ConversionXL
SEPTEMBER 11, 2014
Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Relevance of Keywords to Search Queries. Do your keywords match what people are typing in the search box ? Does the user’s search query appear in the landing page?
ConversionXL
SEPTEMBER 17, 2019
From Google’s Session Quality and Conversion Probability reports to related smart retargeting platforms, machine-learning segments users like no PPC manager can. For the report above, compare Paid Search and Display. But Display’s average Session Quality is way higher than Search, even though Search resulted in more transactions.
ConversionXL
APRIL 12, 2017
E.g. Message match / headline match from PPC ad to landing page. Search dropdown. Jakub Linowski: Searching for Repeating Conversion Patterns: What Can Multiple Tests Tell Us? Test functionality before you try to harvest fruits. Start typing a search term. Look for discrepancies between paid and natural search.
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