ConversionXL

FEBRUARY 26, 2020

Traffic attribution identifies which sources drive visitors to a web property. If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. Scanned QR codes.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Tools used: JIRA, SiteSpect, Apptimize, Adobe Analytics, Amazon Web Services. Web forms are often the last and most important mile in a long journey. Show password option helps, especially on mobile. Impression, visitor, web form, post-web.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

SEPTEMBER 30, 2020

Advertisers avoided mobile apps and browsers because user experience was, at that time, horrible. When users started a journey on a mobile device but eventually purchased on a desktop, the mobile visit was undervalued and the desktop visit overvalued. Most popular mobile apps (e.g., Smartphones were rare. Cross browser.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

searchengineland.com

MAY 30, 2012

Mobile Search. Enterprise Web Analytics in the Facebook Era. I wouldn’t expect anyone to do their job without access to the Web, so why on earth would I conduct an interview devoid of a computer and Web connection? Search, Social and Mobile: What Travel Marketers Must Know - June 26, 2012. All Columns. Paid Search.

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

AUGUST 12, 2013

MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). These channels are getting zero credit in last click attribution platforms (read that as: all standard reports in all web analytics tools). But show the actual report.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. SEO & PPC, Because You Should! You spend money on SEO and PPC. Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60