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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. Users should easily understand which assets are promoted on which channels and the distribution schedule. Think about your playbook from the perspective of a new hire. Usage policies.

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, September 30, 2008 What does a startup CTO actually do? What does your Chief Technology Officer do all day? Thats an important job, for sure, and Ive been called upon to do it from time to time. So what does CTO mean, besides just "technical founder who really cant manage anyone?"

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Approaching The Blockchain With Business

The Startup Magazine

The bulk is usually run by technology geeks who don’t have a real understanding of how to build and operate a business. Blockdraws Technologies COO, Konstantinos Despotakis is a former online casino CEO and also a former Deputy Director of Compliance at the AGCC. Blockchain technologies are still maturing. What It Is Needed?

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Stories of Opportunity from the First Round Capital Key Hire Wire – VP of Sales, CTO, VP of Engineering

This is going to be BIG.

A week or so ago, we launched the Key Hire Wire at First Round. You'll be responsible for the successful management of the sales organization in order to meet the objectives of the Company. You will initially spend majority of time personally working with individual accounts and coaching sales team. You make it happen.

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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios.

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The most valuable lessons I learned from managing a virtual team

The Next Web

Traditional office working is losing ground as the “best way” to work, and managers supporting it are either of a generation where using social technologies is seen as lazy or timewasting, or they have the wrong team – i.e. a team that requires intense scrutiny to keep it working. . scaling distributed teams. management styles.

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The Different CTO Roles

www.allthingsdistributed.com

All Things Distributed Werner Vogels weblog on building scalable and robust distributed systems. The first thing thatalways comes up when you want to discuss the role of a CTO is that there is no wellestablished definition of what a CTO actually does. My job at Microsoft is to worry about technology in thefuture.

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