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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., Think about your playbook from the perspective of a new hire. Measurement.

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Events and Networking in Los Angeles

SoCal CTO

skip to main | skip to sidebar SoCal CTO Friday, February 23, 2007 Events and Networking in Los Angeles One of the issues I discussed in Innovation and Geography was that the geography and traffic in Los Angeles generally makes it more difficult for networking. He has twenty years’ experience as a CTO.

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, September 30, 2008 What does a startup CTO actually do? Often times, it seems like people are thinking its synonymous with "that guy who gets paid to sit in the corner and think technical deep thoughts" or "that guy who gets to swoop in a rearrange my project at the last minute on a whim."

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The public invisibility of running mid-stage successful companies

A Smart Bear: Startups and Marketing for Geeks

My daily life consists of (a) setting the strategy and rationale of the Engineering & Innovation department, based on a mixture of vision, data, and the needs of the rest of the company, (b) participate in doing the same for the whole company, (c) hire, (d) manage the managers whose teams execute the real work.

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Take 5 minutes to help other Austin entrepreneurs and vote in the SXSW Panel Picker!

Austin Startup

Why Corporate Innovation Fails Design Sprints Done Right: Creating Lasting Change User-centered design is critical in making or breaking consumer technologies, but sometimes, on small product teams, day-to-day needs can get in the way of larger, longer term goals and solutions that resonate with your customer can’t manage to get off the launch pad.

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Finding Good Developers in Los Angeles?

SoCal CTO

skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 Finding Good Developers in Los Angeles? Im part of a CTO group that meets once a month to discuss various topics. He has twenty years’ experience as a CTO. He has been the CTO for several start-ups, most notably eHarmony.

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Stanford Podcasts - eHarmony - Greg Waldorf

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, February 27, 2007 Stanford Podcasts - eHarmony - Greg Waldorf I was just pointed to a set of great podcasts done by Stanford B-School and particularly, I just listed to the podcast by eHarmonys Greg Waldorf. He has twenty years’ experience as a CTO. in Computer Science.