Steve Blank

JULY 16, 2009

Was my response to stop development of the games? Customer Development There was nothing wrong about Rocket Science having a vision radically different than the conventional wisdom. Customer Development says having a vision, faith and a set of hypotheses are a normal part of the startup experience.

Silicon Valley 212

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Steve Blank

JULY 13, 2009

Our VP of Business Development had no problems getting meetings and fund raising was easy. Not being able to hear negative customer input is an extremely bad idea. Out of the Ashes A few of the key tenets of Customer Development , came from the ashes. Which at this stage of the company was marketing and financing.

Silicon Valley 122

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Up and Running

MAY 23, 2016

It’s a particularly popular strategy in the world of product development and is used to quickly and quantitatively test a product or a product feature. If you want to learn more about how to develop your own unique tone of voice, check out this article by branding expert Elicia Putnam. venture capital. or even be a U.S.

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SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Intellectual Property 175

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steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

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Steve Blank

MARCH 19, 2009

Yet our customers said they got their company and product information from only three publications: MacWorld, MacUser and MacWeek. They said the product reviews in these publications were by far the biggest influence on which card to buy. (This made our PR problem manageable and focused.

Silicon Valley 192

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Steve Blank

APRIL 30, 2009

Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc.

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Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. What didn’t? Go to trade shows like it matters.

Silicon Valley 129

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Steve Blank

MARCH 18, 2011

Startups built every possible feature the founding team envisioned (using “Waterfall development,”) into a monolithic “release” of the product taking months or years to build a first product release. Customer Development , Agile Engineering and the Lean methodology enforced a process of incremental and iterative development.

Internet 334

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Startup Lessons Learned

OCTOBER 4, 2008

He serves on the advisory board of a number of technology startups, and has worked as a consultant to a number of startups, companies, and venture capital firms. Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed.

San Francisco 155

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Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 263

Silicon Valley Product Startup Product Development 263

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

We started with the product about three years ago, development, a year later we released it. They have many, many man-years of development and customer development in them. You have your general management meeting and in your general management meeting you talk about product development, about marketing and about finance.

Technical Cofounder 220

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Steve Blank

JUNE 22, 2009

And venture capital and entrepreneurship has made life even tougher for the modern corporation. Over the last 35 years venture capital has funded nimble new entrants (on a scale never imagined by Schumpeter ) who exist to exploit discontinuities in technology or customer behavior. DO NOT develop a computer!&#

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Steve Blank

MAY 21, 2009

The Message Sitting around a conference room table brainstorming messages that might resonate with customers, or worse having a PR agency doing that for you, is a firing offense in a small company. You should be brainstorming messages with current and potential customers. Plus tips on overall trade show strategy.

Silicon Valley 185

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This is going to be BIG.

SEPTEMBER 21, 2010

I’m a big believer that the right kind of business development deals can lead to fantastic results for a company—if planned well, appropriately simple, and executed correctly. The Standard Deal The “standard deal” is minimum viable product for business development. Simplifying the deal means short legal contracts.

Early Stage 120

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ReadWriteStart

FEBRUARY 17, 2011

Currently, when enterprises switch to Google's productivity suite, they still need to make provisions to move the large portfolio of home grown long tail productivity apps that have been developed around the previous system - Lotus Notes or Microsoft Exchange. And in comes the Google App Engine as Google's offering in this context.

Entrepreneur 114

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Steve Blank

AUGUST 3, 2009

military had to develop new ways to collect intelligence. They developed the National Intelligence Estimate – a series of reports which summarized their judgment about the size of the Russian threat. And the way we were going to do it was with electronic/signals intelligence. political leadership with a much bigger picture.

Silicon Valley 157

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Steve Blank

APRIL 13, 2009

It had no PR agency. It was the model for almost every military startup that followed, and its alumni who lived through its engineering and customer-centric culture had a profound effect on the rest of the valley, the intelligence community and the country. ESL had no marketing people. It shunned publicity.

Silicon Valley 273

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Steve Blank

MAY 4, 2009

Every marketing communication hire couldn’t wait to produce the next great ad or PR program. In an early stage startup, instead of sales being up front, the point departments are likely to be product development and customer development. In my experience, every marketer with an MBA wants to “do strategy.”

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techcrunch.com

OCTOBER 23, 2010

The timing is perfect, there is more than a little overlap with Vivek Wadhwa’s guest post on venture capital earlier today. I don’t know any developers. How do you know which designer/developer to choose? thanks to advice like yours, people like me spent that time developing rather than begging for money.

Technical Review 84

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Both Sides of the Table

MARCH 11, 2011

He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. But also when you’re developing so is your competitor.

Product 350

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