Steve Blank

NOVEMBER 23, 2009

The Times Square Strategy discussion I had with Eric Ries , was still top of mind, so instead of my standard Customer Development lecture , I offered my thoughts on: the origin of Customer Development, where we are today, and where does Customer Development go, and how you can help get it there.

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Customer Development Developer Silicon Valley Customer 212

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

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Customer Development Developer Customer Silicon Valley 215

Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

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Customer Development Developer Customer Silicon Valley 242

Steve Blank

OCTOBER 19, 2009

Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering). Some of these advisors from the academic community would work with our of VP of Engineering and help us solve specific technical problems.

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Steve Blank

SEPTEMBER 14, 2009

Over the same 30 years, Venture Capital firms have honed their skills and strategies to match Wall Streets needs to achieve liquidity for their portfolio companies. One of the biggest mistakes entrepreneurs make is misunderstanding the role of venture capital investors. What Do VC’s Do?

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Steve Blank

MAY 1, 2009

The Customer Development talk can be seen here. That said I will be giving a Customer Development talk at TIECON , Saturday May 16th, 1:30 thanks for asking. steve Customer Development is Hard. Thanks to Dave McClure and Leonard Speiser for the opportunity to speak. It starts at ~40:30 in the video.

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Customer Development Developer Silicon Valley Customer 139

Steve Blank

NOVEMBER 5, 2009

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.

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Customer Development Developer Customer Silicon Valley 262

Steve Blank

FEBRUARY 23, 2009

I was consulting for the two venture capital firms who between them put $12 million into my last failed startup. I began to gain an appreciation of how world-class venture capitalists develop pattern recognition for these common types of problems. “Oh Oh yes, company X, they’re having problem 343.

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Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. As a result, the standard product development model is not only useless, it is dangerous.

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Customer Development Developer Customer Silicon Valley 196

Steve Blank

MARCH 19, 2009

Now with a new infusion of $8 million dollars of venture capital, SuperMac had been resurrected from the dead and was attempting to restart. After talking to its resellers and customers I realized that SuperMac was the only company that could be described as “fifth in a group of three.”

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Steve Blank

APRIL 10, 2009

Customer Development ) to help you quickly recognize and reverse any incorrect decisions. Customer Development) to help you quickly recognize and reverse any incorrect decisions.&# My advice was to start a policy of making reversible decisions before anyone left his office or before a meeting ended.

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Steve Blank

AUGUST 13, 2009

Customer Development/Lean Startups In hindsight startups and the venture capital community left out the most important first step any startup ought to be doing – hypothesis testing in front of customers- from day one. It’s what my textbook on Customer Development describes. I was an idiot.

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Steve Blank

JUNE 3, 2009

Reducing Risk – Simulation versus Customer Development If you remember the first part of this discussion, startups face two types of risk; invention risk and/or customer/market risk. The Customer Development Process I teach and write about is designed to do just that.

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Steve Blank

JUNE 11, 2009

However, you will be dealing with almost daily change, (new customer feedback/insights from a Customer Development process and technical roadblocks ,) as the company searches for a repeatable and scalable business model. This means you still need to have a resilient personality, and be agile. You’re not joining a big company.

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Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.

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Vertical Silicon Valley RSS Marketing 122

Steve Blank

SEPTEMBER 24, 2009

New strategic direction in companies with loyal customers have different consequences then when you had no customers Acquiring new customers are a lot more expensive that converting existing ones.

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Customer Silicon Valley RSS California 195

Steve Blank

NOVEMBER 26, 2009

So no post today on entrepreneurship, Secret History of Silicon Valley, Customer Development, Lean Startups, etc. Our friends who run the state park surrounding our ranch will join all of us for Thanksgiving dinner. Just a reflection on my family and hopes for our children.

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Steve Blank

DECEMBER 7, 2009

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. See part one for the first time it happened. This time it was serious. Good stuff too.

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Steve Blank

NOVEMBER 30, 2009

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not Customer Development.

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Customer Development Developer Customer Silicon Valley 278

Steve Blank

JUNE 25, 2009

They couldn’t keep up with the fast product development times that were enabled by using standard microprocessors. The answer depends on your answer to two questions: which step in the Customer Development process are you on? Hiring a VP of Sales in customer discovery typically sets a startup back.

Technology 138

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Steve Blank

OCTOBER 5, 2009

Home Books for Startups Secret History-Bibliography Steve Blank Startup Resources Steve Blank Entries RSS | Comments RSS Categories Air Force (9) Ardent (9) Big Companies versus Startups: Durant versus Sloan (29) California Coastal Commission (3) Conservation (2) Convergent Technologies (1) Customer Development (98) Customer Development Manifesto (..)

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Steve Blank

JANUARY 6, 2011

Second, to share how my how my thinking about entrepreneurship as a distinct practice and how Customer Development as one of its central components has evolved over the last decade. And with the 30-year statute of limitations now passed, stories about who I worked for (and the names of agencies.).

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Steve Blank

JULY 30, 2009

Unfortunately most startups learn this by going through the “Fire the first Sales VP&# drill: You start your company with a list of potential customers reading like a “who’s who&# of whatever vertical market you’re in (or the Fortune 1000 list.) Your board nods sagely at your target customer list.

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Steve Blank

APRIL 9, 2009

Reply steveblank , on October 10, 2009 at 10:59 am Said: Sales material developed by marketers who have never left the building is more often that not completely useless. on April 10, 2009 at 6:58 am Said: Amazing blog. Didn’t you want him to be more than 10% productive when working for you?

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Steve Blank

FEBRUARY 23, 2009

This product development diagram had become part of the DNA of Silicon Valley. And even more importantly, was there any way to reduce risk in early stage ventures? familiar with Customer Development you should be. It’s very different than the traditional product development model.

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Product Development Developer Silicon Valley Product 143

Steve Blank

MAY 11, 2009

And I got to experience a type of customer buying behavior I had never seen before – the Novelty Effect. Present at the Creation It was early 1991 and Apple’s software development team was hard at work on QuickTime , the first multimedia framework for a computer. The software was idiot proof. It was fun watching it happen.

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Steve Blank

APRIL 2, 2009

Since no benchmarks existed, we enlisted our engineering department in a serious software development effort and wrote our own. Then we were going to buy our competitors’ boards (think “secret shopper”) and compare them to ours. Getting B-52s through the Soviet Air Defense System Startup Ethics: Albatross or Essential?

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Steve Blank

NOVEMBER 12, 2009

The presentation didn’t have a single word about Lean Startups or Customer Development. Brendan McManus said: “Lessons Learned” – A New Type of Venture Capital Pitch [link] #startup #advice [.] Your “Customer Development Process&# has really resonated for me. Your results may vary.

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Steve Blank

MARCH 25, 2009

Reply steveblank , on March 28, 2009 at 7:27 am Said: Denis, Over time the blogs tagged under the “customer development&# category will build up a narrative of illustrative stories of how customer development evolved in practice. What part of this blog should I read if I am also reading the book?

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Steve Blank

MARCH 20, 2009

Facts are the rock on which you build your strategy and tactics In a startup second-hand facts are almost as useless as opinions.

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Silicon Valley Customer RSS Philippines 134

Steve Blank

JULY 27, 2009

It is a skill you need to either have or develop. I’ve built my company using the Customer Development Model from Day One. I recently completed the Validation step (less the industry analyst presentations) and am ready to move on to Customer Creation. If not, don’t wait. Get started asking.

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Silicon Valley RSS Technical Review California 120

Steve Blank

AUGUST 17, 2009

Although this reseearch would lead to the development of the Backward Wave Oscillator and Traveling Wave Tube for military applications, Stanford was building tubes and circuits not entire systems. Stanford had a Customer Development loop going on inside their own lab. The labs basic research was done by graduate students or Ph.Ds

Silicon Valley 142

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Steve Blank

APRIL 30, 2009

Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand. Initially your job is to understand each of the parts of your business model before you hire someone to do it.

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Steve Blank

MAY 22, 2009

Write it down and keep it in a tradeshow handbook for those who will follow. Go to trade shows like it matters.

Silicon Valley 128

Silicon Valley RSS California Customer Development 128

Steve Blank

APRIL 6, 2009

If you are a practitioner of Customer Development, ESL was doing it before most us were born. In 1962 Wheelon left for a new job as the first director of the CIA’s Directorate of Science and Technology where he was responsible for development of OXCART , the A-12 Spyplane, and three major satellite reconnaissance systems.

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Steve Blank

JUNE 5, 2009

Customer Development This strategy of starting on faith, and quickly turning them into facts is the core of the Customer Development process. Employ customer development. Because at times facts may create cognitive dissonance with the beliefs that got you started and funded.

Silicon Valley 212

Silicon Valley RSS Vertical California 212

Steve Blank

APRIL 27, 2009

So I started to read all I could find on the development of microwaves. A Stanford professor was at Harvard in World War II because the head of the Office of Scientific Research and Development thought Terman was the best radio engineer in the country. What Does WWII Have to Do with Silicon Valley? Just a quick history refresher.

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