Steve Blank

SEPTEMBER 15, 2016

— Andy explained that, years ago, a PR person’s was to turn so-called influencers like journalists and analysts into advocates for your client. That goal hasn’t changed, but the playing field has: What I do today is what I really did in the old days, which is to make sure that the story is differentiated and compelling.

Washington 294

Washington Entrepreneur Silicon Valley Cofounder 294

Startup Lessons Learned

SEPTEMBER 22, 2008

Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Steve Blank

SEPTEMBER 15, 2016

— Andy explained that, years ago, a PR person’s was to turn so-called influencers like journalists and analysts into advocates for your client. That goal hasn’t changed, but the playing field has: What I do today is what I really did in the old days, which is to make sure that the story is differentiated and compelling.

Washington 120

Washington Entrepreneur Silicon Valley Cofounder 120

Up and Running

MAY 23, 2016

Step 3: Brand and differentiate yourself. Whether you’re looking to stand out in an already-crowded marketplace, or to simply be a memorable company, figuring out how to brand and differentiate yourself is key. However, we have been able to differentiate [ourselves] and also excel by making enterprise software fun and enjoyable.

Software Review 74

Software Review Software Delaware Forecast 74

Steve Blank

JULY 16, 2009

Customer Development There was nothing wrong about Rocket Science having a vision radically different than the conventional wisdom. Customer Development says having a vision, faith and a set of hypotheses are a normal part of the startup experience. Rocket Science was just another one of those companies (with better PR).

Silicon Valley 218

Silicon Valley RSS Video San Diego 218

ConversionXL

FEBRUARY 9, 2016

PR and publicity drive attention…to drive sales. It is simply getting customers. On Sean’s GrowthHackers.com , categories include… So, essentially everything from customer development and onboarding to persuasion and social marketing fall under the umbrella of growth hacking. Conducted Customer Development.

Retention 48

Retention Metrics Acquisition Conversion 48

market-by-numbers.com

DECEMBER 7, 2009

Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and Customer Development Home What is Customer Development? Johnson & Johnson , for example, makes hundreds of highly differentiated products that serve doctors, nurses and patients. Please Share!

San Diego 40

San Diego RSS Lean Elevator Pitch 40